Textbooks are overrated. I spent 21 years of my life in school (6 of those studying business), read hundreds of textbooks cover to cover, and remember very little. Textbook information definitely does not equate to real-world relevance. I remember that one of my marketing textbooks while I was finishing up my MBA stated that 13% […]
A Better Way to Determine Your Fitness Marketing Budget Read More »
Pretty much the entire world looks to a personality of some sort to explain why they’re here, what their purpose is, and how all of this came to be.  Some call it God, Buddha, Mohammed, and a variety of other names.  People identify religions by a specific deity.  It’s the same in sports; you can typically
Find a Face for Your Fitness Business Read More »
Episode 30: The one that was missing for the Holidays Websites and Resources Mentioned in the Show: www.fiverr.com (what can you find someone to do for five dollars?) www.tinyurl.com/fitbiz10 (where you can view the results of my fiverr project) www.tinyurl.com/thebeastfiverr (where you can buy the fiverr gig from this episode) The Plastic Bag Solution (One
Episode 29: The one with Curtis in tight pants Websites and Resources Mentioned in the Show: www.fiverr.com (what can you find someone to do for five dollars?) Curtis Mock SEO Cheat Sheet (PDF download to give your web person to help with SEO) Club Solutions Magazine (Subscribe to the industry’s best magazine!) Health Club Marketing
There are obviously a lot of things you should be doing to gear up for our uber important first quarter of 2011, but really it all boils down to one MUST DO task. Make a List My mind is so full of stuff at any given moment, and if I didn’t use this brain dump strategy, I would go
Health Club Managment Ultimate Productivity Tip Read More »
Episode 28: The first episode of Season 2 (aka…the one you’ve been waiting for) Websites and Resources Mentioned in the Show: www.HealthClubSummit.com (Our annual fitness business summit in Australia) www.FitnessGiftcards.com (The coolest fitness marketing tool I’ve used in a long time) www.fiverr.com (what can you find someone to do for five dollars?) www.tinyurl.com/residentgeek (Fiverr pro
We all know the power of referrals. And we all know the power of a limited time only sale. What if we combine the two? Try this: Run a limited opportunity offer for the first 10 people who bring in a referral by Monday at end of business, you will give them _________. Now make
A quick way to generate 10 new memberships this weekend Read More »
When was the last time you received flowers or balloons that weren’t from your mom or significant other? Probably never right? This strategy is so simple, you’ll kick yourself for not having thought of it sooner. And it is so powerful that you’ll want to implement it beginning today. When you have a new member
A Sweet fitness marketing strategy for member referrals Read More »
In this week’s episode I share with you a question with you how you can strike up conversation about your gym with a total stranger, I’ve got a killer resource that happens to be my favorite website to find out what marketing strategies are working in other industries, and I’m going to give you an insider peek into one of my old Master Appointment Books, to show you how I never let a potential sale slip through the cracks.
Episode 27 – Fitness Business Television Read More »
In this week’s episode I share with you a question from a Belgian viewer who is considering a merger opportunity, I have a killer resource that will teach you everything you need to know about using social media tools like facebook twitter, blogging, etc. And I’m going to share with you one of the worst
Episode 26 – Fitness Business Television Read More »
