Episode 28 – How to sell more gym memberships, a cool resource to survey your clients, and secrets to fitness marketing with giftcards

Curtis Mock Curtis Mock

star_3Episode 28: The first episode of Season 2 (aka…the one you’ve been waiting for)

Websites and Resources Mentioned in the Show:

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I can’t begin to tell you how excited I am about season two.  I have so many cool new things to share with you, including a couple new segments of the show…we’re going to have a lot of fun.

Selling a gym membership is not the end of the sales process.  The key to a successful fitness business is to learn how to make more money per member or client.  But it’s not always easy to do.  I’ll show you how.

You absolutely must be surveying your members on a regular basis.  You need to know what it is that they REALLY want, and they need to know that you care enough to ask.  I introduce you to a cool new survey tool that is F.R.E.E. (our favorite word!)

Unless you’ve been living under a rock the past year, then you understand the power of fitness giftcards.  These things are literally one of the most powerful fitness marketing tools I’ve seen in a long long time.  They are amazing.

As always your thoughts are appreciated. Please leave a comment below that will benefit the other viewers AND will get you noticed by Google. Enjoy the show!

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Can you smell what the Mock is cookin?
Curtis Mock and Fitness Business Television on iTunes iphone2

Health Club Marketing Extraordinaire ;)

45 thoughts on “Episode 28 – How to sell more gym memberships, a cool resource to survey your clients, and secrets to fitness marketing with giftcards”

  1. Kelly says:

    Curtis,
    So happy to have the show back. I missed seeing MJ smiling face at the end of every episode. The new backgrounds are awesome and I love the new segments. The image at the beginning of MJ and you is great.

    I didn’t mind that the show was longer since u have been off for 3 months. Glad that business has been going well for you. We miss you in FL though. It is great to have the show back. 🙂

  2. Alberto says:

    Hey Curtis, Congrats on season 2!

    It was great meeting you in Chicago. Keep up the good work.

    • Curtis Mock
      Curtis Mock says:

      Great meeting you too brother. Keep up the great work out there!

  3. Glenn Peterson says:

    Curtis,
    Great show this week. I am looking forward to season 2.

    Thanks for the tips on the fitness gift cards. I ordered gift cards from fitnessgiftcards.com a few months ago, and they have been a great tool for getting new personal training clients.

    • Curtis Mock
      Curtis Mock says:

      Hey Glenn,
      Shoot me an email on how you’ve been using the giftcards for personal training. I am putting together a new report to send to everyone on other unique ways to use them. Just email through the Ask Curtis tab up top. I’ll make it worth your time…

  4. Matt Weaver says:

    Curtis,

    The new format is fantastic, 15 minutes did not seem long at all….

    Great new backgrounds, really cool.

    As for the FIVERR of the week, I will send you and the master minders some suggestions. I have gotten some incredible things done that have blown my mind! One of the best tips you have given us, and you have given us many!

    Thanks for the recognition. We have a secret weapon named Tom that really does a lot of heavy lifting for us. He has created a record November, more then doubling last November’s sales in just the first 15 days….so while you give us props, he’s our hero.

    Welcome back and great first season 2 show!

  5. Felicia Christianson says:

    Great to see your smiling face….cant wait for Episode 2. Loved all the info and excited to put your ideas into place! Loved MJ and yourjokes as well.. “Stay classey San Diego!”
    fc

  6. Justin Yule says:

    Great start to the new season!

    I’ve already put in a job request at fiverr and I’m psyched to trade in my Survey Monkey account for Impressity.

    Thanks Curtis!

  7. Frank says:

    Great Show Curtis,
    We are using gift cards for everything it seems like at the club. Heck you can even sell them at a discount then have people use them toward membership or some other service. It’s like someone paying you to market to them.

    I love these things

  8. Shelly Bauman says:

    So glad to have you back! Missed that smile 🙂 You had great energy on this show, keep it up!

  9. Joe says:

    Curtis,

    Great Show man. Awesome tips, looking forward to catching the next episode.

    Enjoy Sunny San Diego,

    Joe

  10. Cameron Makarchuk says:

    Curtis,

    Glad to have the show back! I forgot all about fiverr so thanks for the reminder!

    We’ve been using plastic gift cards too and they’re great! People are always impressed when we hand them out, MUCH higher perceived value…even if the magnetic strip isn’t functional! haha

    Looking forward to the next episode.

    Cameron Makarchuk

  12. Jamie says:

    Curtis! Good to have you back. Great meeting you in person Chicago too. Thanks for making learning this new stuff fun and not boring.

    • Curtis Mock
      Curtis Mock says:

      You’ll love next episode where I’m in a superhero outfit. I should have done the Q-Tip to go with the lip bite. Too funny.

  14. Eric says:

    Curtis,

    Great to be on season 2.

    I have talked to a lot of people that are having great return on the gift cards.

    I talked to a Curves club owner yesterday that has sold 9 memberships this month and she said 4 of those 9 memberships came directly from someone bringing in a gift card to apply towards their new membership. Powerful!

    Looking forward to the rest of season 2!

  15. Guy Griffiths says:

    Hey Curtis,
    Good to see you back on our screens, great epsiode, lots of cool stuff packed in there, especially liked the Mocketing Tips.
    A ladies only gym client of mine is getting well stuck into your Guerrilla Marketing tips from the other day too – thanks for those!
    Spreading the word,
    Cheers, Guy

  16. James says:

    Great show you are the man.!!

    Hey quit wiggling so much it makes me dizzy trying to watch you.. Got the Ray Charles moves going on…LOL

    • Curtis Mock
      Curtis Mock says:

      Why is everyone noticing my weird idiosyncrasies? First Chett notices I bite my lip when I dance, now you say I wiggle like Ray Charles? Hopefully amidst all the cheesiness, you were able to pull a good fitness marketing tip or two. Thanks James, for making me self conscious 😉

  17. Jesse says:

    G’day mate! Good seeing you a few months ago in Sydney. Not sure if you remember me, you helped me set up a facebook page. I’m glad to see your video show back.

    • Curtis Mock
      Curtis Mock says:

      I do remember you! Did you make any headway on the fan page? I know you were poised for some really amazing things and I hope things are going swimmingly! Don’t forget to eat that frog 🙂

  18. Alan F says:

    Hey Curtis,

    Nice recovery! Season Two indeed. It would have been nice to know that there was a Season One – let alone that it had ended!

    Obviously another great marketing ploy. Good to finally have you back.

    Cheers

  19. Chris Arnold says:

    Curtis
    Glad the show is back on! Thanks for the impressity.com tip. Was just about to set up survey monkey and poll our campers. Looking forward to the next show.
    Thanks and enjoy your new home.
    Chris

  20. Darrin Engle says:

    Interesting facts written on your blog, most I agree with. Recall viewing a similar blog which I will try to post. Definately will bookmark in any case I await your next thought provoking article

  21. bob bonham says:

    I smell what the Mock is cooking ….My favorite club business resource on the net…..welcome back

    • Curtis Mock
      Curtis Mock says:

      Thank you my good friend. I hope the fourth quarter has been fair to you!

  23. Ricky says:

    What should I survey my clients about? I only have 24 clients and I could just ask them in person. But if it is a good thing I will use the impressity site if you think it will help.

  26. jenny says:

    Please could you tell me a bit more about the gift cards, I like the sound of it!

    Thanks

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