Here is a list of low-cost, no-cost grassroots fitness marketing strategies you can begin using to help make sure this upcoming first quarter is a huge success. A few have been used for a long time in our industry, but I’m sure there will be one or two that will stand out as strategies you should use. […]
25 Guerrilla Fitness Marketing Strategies Read More »
“Time is your most precious gift because you only have a set amount of it. You can make more money, but you can’t make more time. When you give someone your time, you are giving them a portion of your life that you’ll never get back. Your time is your life. That is why the
How I ruthlessly protect my TIME Read More »
It’s 4:15am and the alarm wakes you up from a Deep Zombie Sleep…Got to get up! I have clients coming in at 5am. Need coffee ASAP and gosh darn it I’m out of creamer! I put on my gym clothes and sneakers, walk outside and it’s black…really black outside. I’m half- awake as I slide
How to Avoid Personal Trainer Burnout Read More »
QR codes are turning up everywhere these days – on postcards, websites, magazines, television, and even billboards. The technology is a few years old now, but the fitness industry tends to be a few years behind, so it is perfect timing for you to implement this marketing strategy. What is a QR Code? QR stands
How to Use QR Codes in Your Fitness Marketing Read More »
I’m the furthest thing from a Zen monk. But I am fascinated by their methods and the simplicity in which they live their lives. Their calm and peace no matter the situation and their concentration and mindfulness of every activity. It is really impressive. As a fitness entrepreneur, you already know that you can’t live
Zen and the Art of Gym Ownership Read More »
Here is a question from a reader of the newsletter: Should I offer some type of “Guarantee” to my prospects to get them to join? This is currently one of the most debated questions in the fitness industry. With any type of guarantee offered, there is some level of risk associated with it. We know
Should I Offer a Guarantee to New Members? Read More »
Just like there are many ways to skin a cat (as my dad says), there are many different ways to market your fitness business. You can utilize traditional “paid” external marketing, internal marketing, word of mouth marketing, guerrilla or grassroots marketing, and Internet marketing. Like I said, lots of ways. But what kind of sales
How Slippery is Your Funnel? Read More »
So it’s the middle of the month, and you are looking at all your past due member accounts, wondering if any of those delinquent members are going to get caught up or if they’re a lost cause. Is it worth calling them again or should you just send them along to collections? No one likes
A better way to handle your delinquent members Read More »
So you want to bring on a new personal trainer. With all of the competition in your area now, it might seem wise to force them to sign a non-compete agreement. After all, the last thing you want them to do is build up their clientele, then take all of them to another location down
Should a gym have personal trainers sign a noncompete agreement? Read More »
When you’re ready to get serious about marketing on Facebook, you’re going to have to pay to play. I know, I know. Why in the world should you have to pay to get your followers to be able to see your posts. They’re YOUR followers and they have already expressed interest in hearing from YOU by liking YOUR page.
Facebook Ads…Are They Worth it? Read More »
