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You Are Just 4 Weeks Away From A
6-Figure Nutrition Revenue Stream?
Here’s How I Created A Simple Nutrition Coaching Program That Turned Into A $100K+ Per Year Profit Center
From: Rick Streb
Sunrise Beach, MO
In 2010, I replaced all of my complex marketing efforts with just one asset:
A nutrition profit center.
The result?
My business grew faster and more predictably than ever.
Cash flow was no longer a problem.
And freedom was no longer a distant dream… financially or personally. I was free to spend money and time how I wanted, when I wanted, and with whomever I wanted.
I finally owned my business instead of it owning me.
Since then, my team and I have helped 100’s of fitness pros, trainers, and gym owners scale their business with simple-to-create, easy-to-maintain, nutrition profit centers.
My latest book, The Nutrition Coaching Advantage, reveals every step of the process. (It’s only 168 pages.)
Inside, I’ll share how we use a simple 3-step process to generate a 6-figure nutrition revenue stream that requires very little effort to operate, integrates seamlessly with any training programs, and the marketing method we use to effortlessly ascend customers up our “sales funnel” to higher-value, higher-priced programs, at net zero in marketing costs.
I’ll also share how we consistently create higher lifetime value of every client by ascending them into premium programs in under 21 days using a no-pressure sales process (our simple conversation-style sales scripts do the selling, so prospects and clients never feel “sold”).
It was developed to help you decide: “Is nutrition coaching right for my business?”
And, if adding nutrition coaching is right for your business, The Nutrition Coaching Advantage can become your step-by-step guide for launching it quickly, efficiently, and profitably.
My team has tested and proven the method and strategies you’re about to learn with over 100+ fitness pros (and counting).
I’ve never revealed the methods I or my team have used, except to the fitness pros that have paid me thousands of dollars to help them create their own nutrition profit center. You’ll find them in this book, The Nutrition Coaching Advantage.
Get Your Copy of
The Nutrition Coaching Advantage Today
Delivered instantly. Start reading in the next 2 minutes.
You’ll receive The Nutrition Coaching Advantage digital book and the 3-step method for creating your own 6-figure revenue stream.
Here’s a Look at What You’ll Discover When You Get Your Digital Copy of The Nutrition Coaching Advantage…
The Most Scalable "Funnel" In The Fitness Industry...
… for one simple reason. Because it solves the #1 Problem that most fitness entrepreneurs have in their businesses – CASH FLOW! You will generate a lot of net profit (the money you keep) without increasing your expenses.
The Biggest Differentiator...
… you have at your disposal as a fitness business owner is shifting from delivering the best training in your area to delivering the best results in your area.
The Hypocrisy Of The Fitness Industry...
… and why it’s probably costing you many $1,000’s of dollars monthly without even realizing it.
The 3 Ways To Grow A Fitness Business...
… and how most fitness professionals concentrate on the first one, even though the stability of most fitness businesses is found in the second two options.
The “Trainer’s Dilemma”...
… and how you’ve most likely fallen victim to this well-known condition.
The Niche Nobody Thinks Will Work...
… why it works anyway, and the strategy one of my private clients used to turn his struggling fitness business into a money-making machine on auto-pilot.
Why There’s A Ton Of Money In Nutrition…
The only way I can describe the nutrition industry is like this: CASH COW. And there are a few reasons (aside from my personal experience) that make me say this.
Nutrition Is Your Untapped Goldmine...
… and how integrating my simple 3-step process can transform your business almost overnight.
6 Damn Good Reasons You Should Consider Nutrition Coaching…
… #4 and #5 will definitely get your attention.
The Two Factors Holding You Back…
… how to, and what to do, to avoid them.
Making Sh#t Up…
… how winging it and figuring things out on the fly can make you a very good living, just like it has for me.
The Two Forms of Regret…
… and how they handcuff most fitness professionals and prevents them from reaching their full potential.
Are You Failing In Nutrition…
… most trainers I meet have an A+ in training knowledge, maybe a C or B in nutrition knowledge, and when it comes to the business knowledge of nutrition… actually making money with nutrition… they don’t even have an F.
Why That Nutrition Certification Is Setting You Up To Fail…
… nutrition certification organizations are wonderful at teaching you “head knowledge,” but they drop the ball when it comes to teaching you how to actually monetize that head knowledge. The Nutrition Coaching Advantage shows you how to easily take that head knowledge and earn a consistent income with it.
Here’s What the “Gurus” Get Wrong...
… the answer to “why is it so hard to make nutrition coaching profitable these days?” might surprise you.
“The Barrier to Entry is Exactly ZERO”...
… here’s a simple reality that everybody thinking about running a nutrition coaching business of ANY type needs to accept and rapidly adapt to. Miss this and it’s going to be exponentially more difficult to succeed.
Why Most Fitness Businesses Unwittingly Create a Huge Disconnect With Their Prospects and Clients...
… I can almost guarantee you’re doing it too. I’ll show you what you need to do to fix it immediately.
Struggling to Solve the Wrong Problems?
… most fitness pros waste 80% of their efforts solving problems that don’t matter. Concentrating your efforts on the things that matter most… to both your clients and you… your fitness business will automatically become more efficient and profitable.
“Mistake Proofing” Your Business...
… and how the simplicity of one child-proof profit center can reduce complexity and add consistent, predictable revenue to a business (even when everything else goes wrong).
The A3 Method...
My 3-Step Formula and the simple shift that will completely transform the culture of your fitness business.
3 Steps to $100,000 in Annual Revenue...
… how we add $100K annually to our businesses at net zero cost per acquisition or better, and an in-depth look at how 3 simple steps is all that’s needed to take a nutrition coaching business from zero to over $100,000/annually.
Case-Study Examples…
… showing you how we use this method for our businesses and our clients including an in-depth look at the type of fitness businesses we believe The Nutrition Coaching Advantage can help the most.
Why Complexity Is the Enemy of Growth...
… more is not really more. Harder is not really better. See why focusing on just one simple system can lead to faster, more sustainable growth.
I’ll Show You All the Tech I Use...
… and the stuff my team uses to quickly build a nutrition revenue stream seamlessly into a training business. NEWS ALERT: This system is as low tech and low cost as it gets.
The Exact Path We Follow...
… to turn clients’ non-compliance into $100k/year profit center in as little as 14 days, and how I went from a fitness business owner who was earning zero income from nutrition offers to 6 figures per year in only 6 months. It’s all through the simple offer design strategy I’ll walk you through in chapter 19.
Launched and Live in As Little As 14 Days...
… get the exact process we use to make it happen and see why a large team and complex systems aren’t required (one person can do it all).
Pricing Structures for a 6-Figure Nutrition Profit Center...
… If your goal is to get to $100k/annually in your nutrition revenue, skip to page 82 and discover the business price structure models that are working right now for fitness pros, health coaches, nutritionists, personal trainers, and other types of client-based fitness businesses.
Free, $300, and $3,500 Offers...
… the role they play and how even novice fitness pros without established clientele are using The Nutrition Coaching Advantage to predictably launch premium services and programs. (Of course, you determine what offers are best for your business model.)
The $19 Offer That Makes $68,000+ Annually on Auto-Pilot......
… Psst… This is just the first step in our 3-step system for creating a 6-figure revenue stream… the lowest rung in the ladder, so to speak.
How to “Make the Right Offer at the Right Time”...
… this is even better than making an “offer they can’t refuse” because it doesn’t just seem like a logical “next step” for your prospects, it IS the next step.
The #1 Answer to Sales Inconsistency...
… this works well for just about any type of fitness business (it works even better when you have a bootcamp, group, or 1-on-1 fitness program).
Why You Don’t Need to Talk to More People To Make More Money...
… this will be a shock if you’ve ever tried to do paid marketing to grow your business, but: There’s a point when it becomes more profitable to speak to fewer people (see why this scales a business faster than the “solutions” marketing gurus promote).
Selling Nutrition…
… I’m giving you the exact scripts we use to help our fit pro customers comfortably ascend their clients into premium offers little resistance, and usually no resistance at all.
Can You Do This In Your Business?
… I can tell you exactly how much my nutrition revenue stream will make in profit six months from now to within a few hundred dollars because of how I built nutrition into my business using simple KPI’s (key performance indicators). If you’d like this type of predictability, let me show you how I do in chapter 19.
Can Someone Run It for You?
… Absolutely! In fact, I encourage it. Copy the pre-built system I use to make sure your newfound nutrition revenue stream can be run and operated by someone else. Go ahead and swipe this easy methodology to get your nutrition profit center into the world faster.
How The A3 Method Inspires Action...
… if you’re ready to change the lives of as many people as possible, or if you know there is a large audience out there who needs your help, use the A3 Method that I’ll show you beginning on page 82.
Revealed: My Secret Agenda...
… Sorry, it’s a secret. It’s in the Introduction of this book. HINT: It’s the same reason why I wrote this book for you in the first place, and why I want to do what I can to help you succeed.
What to Do if You Need Help Understanding All of This...
… just skip to that little grey box on page 46 or page 99.
On the next page, you can decide to add-on the done-for-you templates, marketing materials, ad templates I’ve used, and a lot more goodies if you want to save some time and effort…
… These special courses, tools, and materials are designed to complement what you’ll learn inside The Nutrition Coaching Advantage…
… but, as you can see, The Nutrition Coaching Advantage contains everything I think you’ll need to understand this method (and a whole lot more).
The price of The Nutrition Coaching Advantage is just $4.99.
Your digital copy of The Nutrition Coaching Advantage will be delivered to your inbox right away so you can start discovering how my proprietary A3 Method helps fitness professionals scale their businesses faster and more predictable than any other “sales funnel” we’ve tried.
I know this seems like information overload, but I’ve done my best to organize The Nutrition Coaching Advantage so you’ll be able to immediately gain new insights you can rapidly deploy…
…while having a blueprint you can follow to create and launch your own 6-figure nutrition coaching revenue stream to bring in a consistent stream of new customers and quickly turn them into premium clients.
To make sure you have everything needed to understand and implement The Nutrition Coaching Advantage on your own, I’m also including everything we use to make lightning strike for my business and the fitness businesses of other fitness professionals just like you.
Nothing is held back…
No stone left unturned…
This is a behind-the-scenes look at exactly how we make magic happen.
Get Your Copy Right Now for Just $4.99
Delivered instantly. Start reading in the next 2 minutes.
The Nutrition Coaching Advantage is just $4.99 and you’ll get an immediate digital download delivered to your email address shortly.
Order your digital copy today and get the exact method we’ve used in our own businesses to consistently add new revenue and predictably ascend clients to our higher-priced offers easily and effortlessly.
Is This “Secret Nutrition Asset” What Your Business Has Been Missing?
If you’re ready to try the method we use to rapidly create a highly profitable revenue stream without adding any additional marketing, lead acquisition. or staffing costs…
Turning brand new prospects into premium buyers of your fitness and nutrition programs…
While educating those who need your help the most and delivering value they genuinely appreciate…
Rapidly building authority and trust…
…and eliminating the unpredictability of marketing systems that can be inconsistent, expensive, or time-consuming…
My latest book, The Nutrition Coaching Advantage, can show you what to do.
The advantages of using this method are outlined in the book, but at the very core of this method are these realities:
Point #1: An estimated 45 million people start a diet each year and over 40 Billion Dollars is spent yearly on diet plans alone. As a fitness professional, if you’re not offering your prospects and clients a complete solution that includes nutrition coaching… you are allowing a lot of money walk out your doors.
Point #2: The sooner you incorporate a nutrition coaching program seamlessly into your business, the more money you’ll make, even if you mess up every other part of your business.
Point #3: The best method to effortlessly integrate a highly lucrative nutrition profit center into your business is the one you’ll find in this very book. As I mentioned earlier, I call it The A3 Method, and it’s literally the world’s simplest sales funnel.
Point #4: Ascending prospects and clients who are ready to be sold on higher-priced programs is always going to be better than paying for leads because happy buyers will buy again (and again)…
Point #5: Using simple conversations to ascend customers on premium programs will almost always result in higher close rates (especially the way I’m about to show you).
We believe these are just a few of the many reasons The Nutrition Coaching Advantage method we use scales a fitness business faster and more predictable than any other profit center we’ve tried or tested.
If you’re ready to peek behind the curtain as I reveal the strategies, methods, and principles we’re using to accomplish all of this…
Click “Yes! I Want the Book” below, get your digital copy of The Nutrition Coaching Advantage and let me show you our unique launch process, how we scale fitness businesses quickly, and many of the lessons we’ve learned along the way.
Get Your Copy of
The Nutrition Coaching Advantage Today
Delivered instantly. Start reading in the next 2 minutes.
You’ll receive The Nutrition Coaching Advantage digital book and the 3-step method for creating your own 6-figure revenue stream.
No Questions Asked
100% Money-Back Guarantee
Here’s My Promise...
Here’s a simple promise:
The Nutrition Coaching Advantage will show you everything that I’ve told you about on this page and more.
Inside, you’ll discover exactly how we turn new leads and prospects into premium clients quickly for ourselves and our clients.
You’ll get a behind the curtain look at how we rapidly create and scale a nutrition revenue stream, and the simple process we use to quickly ascend prospects and clients into premium offers. I’ll give you all the data, details, and more… nothing is held back.
And I guarantee you’ll discover new insights you haven’t thought about, perspectives that can help your business grow, or take-away examples you can immediately use to sell more of your programs, offers, or services.
And the craziest thing about it?
It’s so brain-dead simple to make money with my system.
It’s literally child-proof… as long as you don’t try to over-complicate it!
And if you’re not satisfied for ANY reason…
… just let my team know with a quick email to support@fitnessmarketing.com and we’ll send you a refund for your book purchase.
I’ll refund your $4.99 and let you keep the book free of charge.
This Is a One-Year Guarantee
That means you have 365 days to go through the book before you decide if you find it valuable.
What you see on this page is what you’ll discover inside the book.
I guarantee you’ll find it incredibly valuable.
If you’re not satisfied with the book for any reason, let us know so I can send you a refund. This is a 365-day money-back guarantee.
Get Your Copy of
The Nutrition Coaching Advantage Today
Delivered instantly. Start reading in the next 2 minutes.
You’ll receive The Nutrition Coaching Advantage digital book and the 3-step method for creating your own 6-figure revenue stream.
Rick Streb
I Help Fit Pros Add $100K To Their Bottom Line
Thanks for taking the time to read this far.
I’ve been working with fitness entrepreneurs, coaches, personal trainers, and businesses since 2015.
Here are a few of the fitness influencers and clients I’ve had the privilege of working with:
- Pat Rigsby
- Eric Ruth
- Alicia Streger
- Justin Yule
- Fred Zoller
- Tim Lyons
- Josh Carter
- Travis Merritt
- Billy Hofacker
- A.J. Mihrzad
- John Spencer Ellis
- Jayson Hunter
- Greg Justice
- and many, many, more...
Back in 2010, I transitioned away from non-stop promotions, always chasing new leads, and constantly hustling to convert prospects into new clients…
And started integrating nutrition coaching seamlessly into my training programs to generate new, and steady, income from customers already inside the four walls of my fitness business.
I was no longer chasing new money, instead producing additional revenue from the clients that were already willing to pay me for my services.
On top of that, my new system made it so much easier to convert prospects into new clients… raising my conversion rate to over 80%.
That simple transition allowed me to rapidly scale my fitness business…
Turning a Simple 3-Step Process Into
an Annual 6-Figure Business
For over a decade, I spent my time learning how to create lead magnet freebies, build highly complex marketing funnels, produce and edit high-quality videos, set up incredibly intricate autoresponder systems, with dynamic follow up email and advertising sequences, and all the other tech stuff that fitness pros are told are imperative to our success.
All of those are skills that serve me well. But to be honest with you, they are not the primary drivers of revenue for my business.
None of those skills, and I really mean none of them, can shake a stick at the staggeringly profitable results nutrition coaching skills can generate.
Let me explain…
Like everyone else, my business existed by the promotions I did. I was literally living from promotion to promotion.
Tell me if this sounds vaguely familiar…
My marketing strategy was to run a transformation challenge or promotion, make some upfront money, get some people in the door, retain a percentage of them, and then do it again to try bringing in more people.
Sound familiar?
Well, if not, good for you.
But the reality is that most fitness business owners do run their businesses in a similar manner. That’s the typical cycle that most fit pros go through trying to grow their business.
And it works to a certain extent, but you’re always worried about…
- what the next promotion will be?
- where the next client is coming from?
- and creating the next cool marketing funnel.
You’re always chasing money!
It’s a broken business model because it’s not sustainable.
Especially when you consider the Midwestern town I live in.
I live in a town of less than 1,500 people.
So, if jumping from promotion to promotion was going to be a long-term approach I wasn’t going to be in business very long. There’s only so many people to market to, and when you factor in the reality that there were five other fitness solutions competing for those same customers, there was one thing I knew with unequivocal certainty…
Eventually, I’d have nowhere to turn.
Failure Is Not An Option!
I had to come up with something different, and I had to do it quick, or risk failing as an entrepreneur!
And THAT wasn’t an option.
There are only three ways to make money in the fitness industry…
- Get more clients
- Get current clients to pay more
- Get current clients to stay longer
It didn’t take me long to realize that the stability of my business would need to be found in the second two options.
And the logical answer to solving those two options was right in front of me… nutrition!
And here I am, 21 years later, still operating in a town with a population that is smaller than the membership base of many gyms across the United States.
Almost every aspect of my business improved by integrating a simple, easy-to-execute nutrition coaching program with my training programs.
The few days it took to create this simple business model transformed everything about my fitness business…
- the cost of acquiring new members went way down,
- the closing rate went way up,
- the lifetime value of members increased at least twofold,
- the rat race of constantly chasing new leads and trying to convert them became nonexistent,
- both my business and personal life became so much more enjoyable and easy,
- and for the first time in a long time, I was able to take a long vacation from my business and watch it grow without me there.
But what was amazing to me, and still is to this day, is that even though nutrition is the most important component of any successful fitness program, very few fitness professionals are actually prioritizing nutrition with their clients.
And that creates a huge opportunity for the fitness pros that do make nutrition an integral part of their programming.
Your Untapped Goldmine Is Waiting For You!
Everyone needs better nutrition to reach their fitness goals, but very few fitness professionals are capitalizing on this golden opportunity.
That provides an untapped goldmine for you to position yourself as a Category of One instead of being one of the many.
Over time, I’ve worked with my team to perfect the process, launching and managing nutrition revenue streams for ourselves and our clients.
For many of the fitness pros in my coaching program, I’ve become the most profitable “division” of their business mainly because I’m better able to leverage their current clientele with my nutrition strategies than they can. Which brings them a healthy return on their “investment” in me.
And that’s also my goal for you with this book…
To help you generate a handsome return on your small investment in this book.
While I certainly did not “invent” the concept of using nutrition coaching as a revenue stream, I believe we’ve optimized the process for the state of today’s fitness marketplace.
Nutrition coaching is one of the oldest, most time-tested and results-oriented strategies that still survive in today’s fast-paced world of short attention spans, expensive traffic, and competitive markets.
We’ve found that this time-tested model, with a few tweaks, performs better than any marketing strategy we’ve tested or used to gain new customers, keep current members, and turn them into premium clients consistently and effortlessly.
Inside the book, you’ll discover how I’ve scaled my businesses using a simple nutrition revenue stream… it’s literally the world’s simplest “sales funnel”… and you’ll see how my team and I help our private coaching clients do the same.
You’ll find the simple 3-step system I used to create a highly profitable income stream in just a few days…
And you’ll read over 168 pages of insights, lessons, and marketing strategies we’ve learned by selling nutrition coaching programs, services, and helping other fitness pros just like you do the same thing.
Obviously, I can’t promise that you’ll read The Nutrition Coaching Advantage and you’ll be able to replicate my results.
What I can promise is that you’ll discover take-away insights, methods, and strategies that you can immediately implement into your fitness business tomorrow…
…and you’ll discover an approach to scaling a fitness business that can rapidly turn prospects and current clients into premium clients.
I hope you enjoy reading The Nutrition Coaching Advantage.
After you’ve finished it (or even before), send me an email and let me know what you think of it.
See you on the inside,
Rick Streb
Get Your Copy of
The Nutrition Coaching Advantage Today
Delivered instantly. Start reading in the next 2 minutes.
You’ll receive The Nutrition Coaching Advantage digital book and the 3-step method for creating your own 6-figure revenue stream.
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