star_3In this week’s episode I share with you a question with you how you can strike up conversation about your gym with a total stranger, I’ve got a killer resource that happens to be my favorite website to find out what marketing strategies are working in other industries, and I’m going to give you an insider peek into one of my old Master Appointment Books, to show you how I never let a potential sale slip through the cracks.

Websites and Resources Mentioned in the Show:


ANNOUNCEMENT:  First off, you are doing yourself an injustice for not leaving a comment on the show.  Every time you do, that gives you an inbound link to your website…which GOOGLE LOVES!  So far this is episode 27.  You could make a comment on all 26 shows and have 27 inbound links coming to your site!!!  That is huge!  Especially since we now have over 2,000 visits to this website EACH WEEK!   Google gives more weight to YOUR website when a high traffic website is linking to it.  So do yourself a favor, even if you don’t have time to watch the entire episode.  MAKE SURE YOU LEAVE  A COMMENT EACH WEEK!  It is the absolute easiest way you can take action once a week.

Have you ever found yourself in a conversation with someone at the grocery store or at the bank or coffee shop and you wish you had a great way to invite them to come try out your fitness business?  It’s not as difficult as you think.  But you must be prepared!

Marketing isn’t about “follow the leader”.  I learned this many years ago as I was competing head to head with a number of health club promotion companies.  Instead you need to learn to look outside our industry for new ideas.  One of my favorite resources for finding out what is working outside the fitness industry is our Killer Resource of the week!

And a special treat!  (You might not think an extra 10 minutes with me is a special treat, but I assure you it is).  I’m letting you peek into one of my old appointment books to see how I NEVER let a prospective member slip through the cracks.  I know you’ll learn a lot from this and I hope you share it with your sales staff.

As always your thoughts are appreciated. Please leave a comment below that will benefit the other viewers AND will get you noticed by Google. Enjoy the show!


Brocolli Cheese soup…Yum,
Curtis Mock and Fitness Business Television on iTunes iphone2

Health Club Marketing Extraordinaire ;)