How to Avoid Personal Trainer Burnout
It’s 4:15am and the alarm wakes you up from a Deep Zombie Sleep…Got to get up! I have clients coming in at 5am. Need coffee ASAP and gosh darn it
Fitness Sales Lessons You Can Learn From My Dog
If you have been in my world for any time at all, you have heard me talk about my dog MJ. Named after my childhood hero Michael Jordan, MJ is part
A better way to handle your delinquent members
So it’s the middle of the month, and you are looking at all your past due member accounts, wondering if any of those delinquent members are going to get caught
Zen and the Art of Gym Ownership
I'm the furthest thing from a Zen monk. But I am fascinated by their methods and the simplicity in which they live their lives. Their calm and peace no matter
Should a gym have personal trainers sign a noncompete agreement?
So you want to bring on a new personal trainer. With all of the competition in your area now, it might seem wise to force them to sign a non-compete
Facebook Ads…Are They Worth it?
When you're ready to get serious about marketing on Facebook, you're going to have to pay to play. I know, I know. Why in the world should you have to pay to
5 Strategies to Improve Your Facebook Reach
If you're using Facebook the correct way, you know that it continues to be a game changer for your fitness business. However, I'm sure you've noticed this past year that
Should you become a $10/month gym?
I'm sick and tired of hearing gym owners talk about wanting to change to a $10/month business model. "Well Planet Fitness and every other cheap fitness center seems to be doing
Negotiating the Lease on Your Gym
Over the past several years, vacancy rates in commercial spaces in many parts of the country were near 10%. If you were to sign a lease at that time, you