Fitness Sales Lessons You Can Learn From My Dog
If you have been in my world for any time at all, you have heard me talk about my dog MJ. Named after my childhood hero Michael Jordan, MJ is part beagle, part pug, and 100%...
A better way to handle your delinquent members
So it’s the middle of the month, and you are looking at all your past due member accounts, wondering if any of those delinquent members are going to get caught up or if...
Zen and the Art of Gym Ownership
I’m the furthest thing from a Zen monk. But I am fascinated by their methods and the simplicity in which they live their lives. Their calm and peace no matter the...
Should a gym have personal trainers sign a noncompete agreement?
So you want to bring on a new personal trainer. With all of the competition in your area now, it might seem wise to force them to sign a non-compete agreement. After all, the...
Facebook Ads…Are They Worth it?
When you’re ready to get serious about marketing on Facebook, you’re going to have to pay to play. I know, I know. Why in the world should you have to pay to get...
5 Strategies to Improve Your Facebook Reach
If you’re using Facebook the correct way, you know that it continues to be a game changer for your fitness business. However, I’m sure you’ve noticed this...
Should you become a $10/month gym?
I’m sick and tired of hearing gym owners talk about wanting to change to a $10/month business model. “Well Planet Fitness and every other cheap fitness center...
Negotiating the Lease on Your Gym
Over the past several years, vacancy rates in commercial spaces in many parts of the country were near 10%. If you were to sign a lease at that time, you could get away with...
How Slippery is Your Funnel?
Just like there are many ways to skin a cat (as my dad says), there are many different ways to market your fitness business. You can utilize traditional “paid” external...