Latest Posts

A better way to handle your delinquent members

by Curtis Mock | 5 comments
So it’s the middle of the month, and you are looking at all your past due member accounts, wondering if any of those delinquent members ar Watch Now »

Zen and the Art of Gym Ownership

by Curtis Mock | 2 comments
I’m the furthest thing from a Zen monk. But I am fascinated by their methods and the simplicity in which they live their lives. Their Watch Now »
non compete agreement personal trainer

Should a gym have personal trainers sign a noncompete agreement?

by Curtis Mock | 9 comments
So you want to bring on a new personal trainer. With all of the competition in your area now, it might seem wise to force them to sign a non Watch Now »
Facebook fitness marketing

Facebook Ads…Are They Worth it?

by Curtis Mock | 8 comments
When you’re ready to get serious about marketing on Facebook, you’re going to have to pay to play. I know, I know. Why in the w Watch Now »

5 Strategies to Improve Your Facebook Reach

by Curtis Mock | 8 comments
If you’re using Facebook the correct way, you know that it continues to be a game changer for your fitness business. However, I’ Watch Now »

Should you become a $10/month gym?

by Curtis Mock | 60 comments
I’m sick and tired of hearing gym owners talk about wanting to change to a $10/month business model. “Well Planet Fitness and ev Watch Now »

Negotiating the Lease on Your Gym

by Curtis Mock | 47 comments
Over the past several years, vacancy rates in commercial spaces in many parts of the country were near 10%.  If you were to sign a lease at Watch Now »

How Slippery is Your Funnel?

by Curtis Mock | 20 comments
Just like there are many ways to skin a cat (as my dad says), there are many different ways to market your fitness business. You can utilize Watch Now »

Gym Personal Trainers Need to Wake Up!

by Curtis Mock | 37 comments
I posted a picture of an indolent trainer at one of my local gyms and it got all kinds of buzz on my Facebook page. My friend and fitness bu Watch Now »

How to Deal with a Personal Trainer Stealing Clients from Your Gym

by Curtis Mock | 34 comments
A gym owner friend of mine, Jake, is dealing with one of his trainers leaving the gym and taking many of his clients with him. It’s no Watch Now »