star_3In this week’s episode I share with you how to conduct an effective Member Appreciation Day, a killer resource that will help you increase loyalty with your clients by putting them on the cover of a magazine, and some very useful strategies for helping you get more done during a day, allowing you to enjoy your free time a little more.

Websites and Resources Mentioned in the Show:

  • www.AweberNewsletters.com (The email newsletter system I have used for years.  It’s only $19 per month, but in my opinion…priceless)
  • Health Club Marketing with GymSuccess.com (In my completely biased opinion, the most complete resource center for gyms)
  • www.MagMyPic.com (A very cool, and free resource to help you create a magazine image of your clients.  A killer fitness marketing idea to increase member loyalty)

First off, my apologies for the bad lighting this week and last week. It will be fixed moving forward.  We were trying something different and unfortunately it makes my face look like a cross between a glazed donut and an alien…which might be an improvement actually.

A member appreciation event is one of the best ways to increase loyalty at your gym, health club, or personal training studio.  Regardless of the size of your fitness business, this event will undoubtedly increase the loyalty of your members and clients.  I explain step by step how to set up this killer health club retention strategy.

This week’s killer resource allows you to see me in a wedding gown.  And if that’s not enough reason to check it out, then know that it is also a killer fitness marketing and loyalty tool to highlight your client of the month.  If you have a personal training client who has worked especially hard, this will make them even more loyal to you.

Have you ever heard of Parkinson’s Law?  If you haven’t, I’m certain you suffer from its effects!  I show you a few strategies I’ve used to overcome this phenomenon, and how you can run a more efficient fitness business each and every day.

Don’t forget to leave a helpful comment and you will receive the book I present on the show!

Enjoy!

I am 100% Dedicated to Your Success…

Health Club Marketing Extraordinaire ;)

    34 replies to "Episode 7 – Fitness Business Television"

    • Thanks for sharing your personal story, Curtis!

      Obviously those people in your Mastermind group are incredibly smart! 😉

    • Chris,
      Glad to learn more about your personal life background. I liked the time saving tips…as well as the rest of the show!! Keep up the good work; it is appreciated.

    • Will, we do a member appreciation day around halloween and my staff dresses up in themed attire and we decorate the gym to the theme. We do an annual pushup contest, treadmill contest and referral contest. Get into it members really will know if you are sincere in your appreciation. GL. Thanks Curtis

      • Kenny,
        If your staff has fun with this and your members are responsive, you might try to align some type of dress up day every month or every other month. Time it with Valentines day, Fourth of July, Christmas, or any other holidays you can think of. It would be a good time to align a big referral program or promotion also.

    • Will

      Curtis,
      Great show, as always!Thanks a lot for the info on member appreciation days. I am looking forward to putting your great suggestions to use. I will let you know the great results they produce. I think sharing your story helps people relate to the mastremind on a personal level. It also lets them know that you worked for everything you have and with a little hard work and dedication they can achieve similar results. Again, great show Curtis.

    • Justin

      Curtis,

      I have to say I’m impressed, you made it 7 weeks. Way to go! As for Will’s question, our gym likes to link a member appreciation party with an in-house program. We have an annual member appreciation party after our 90 Day challenge (kinda like the Biggest Looser), we announce the winners of the challenge and let one of the local restaurants/bars host the event. (drinks, socializing, prizes, etc.) We get the local papers out there (free press) and just have a great time with the members. We haven’t found it to be good for new memberships but great for retention (building relationships). We have been using a great new website for local membership leads http://www.worldwidegyms.com it is very affordable and the WWG team is GREAT to work with! I would encourage all of your viewers to take a look. I would also like to suggest the topic of Buddy Referral Programs for an upcoming episode.

    • Shelly Gibson

      Great show again. I too had a rough go early in life. My parents (oddly enough) are still together, but I had 4 brothers and a sister and my dad had an on again off again job driving trucks. My mom couldn’t afford a babysitter so she couldn’t get a job. We lived off of my dad’s unemployment for probably half of the year. This continued for many many years.

      I love my dad, but sadly our relationship has deteriorated. I’ve reached out to him on numerous occasions but to no avail. I’ve come to grips with it though. I think a fire burns deep down in me to work hard because I want to provide my kids more than my dad chose to provide us.

      I have one child now, Ethan, and one on the way. My husband had a better upbringing than I, so sometimes he doesn’t understand why I work so hard or why I worry about my business so much. It’s good to hear there are others out there who understand.

      It was really nice to hear your story.
      And as always, the information was great.

      Shelly

    • Great show once again Curtis. Great tip on MagMyPic.com – Love it!

      Dean

    • Curtis,

      So if I find my self wasting time do I suffer from Parkinson’s disease? I kid, I kid.

      To continue on the topic of using time wisely, Tim Ferris had some great information in the 4 Hour Work Week where he discusses one way he saves time in tasks called batching.

      Batching explained: It turns out nearly 28% of time used in completing a task is wasted in set up time. You know, arranging your work area, getting the materials needed, and getting in the right frame of mind. Each time you begin a task, the process starts again. So any tasks that are similar, but not consolidated to fewer occurrences you risk wasting time when you could have only set up once and accomplished all the tasks at the same time. The real time killer is having to stop in the middle of a task and coming back to it later.

      I’ve used this concept in a lot of different ways and even in bill paying and it has saved me a tremendous amount of time. If you don’t mind Curtis, I’ll share a link to show how batching can be applied.

      http://my5k5k.ning.com/profiles/blogs/batching-your-bills-how-to

    • TC

      Hey Curtis
      Thanks for your advice on getting things done. I’m going to try the 25 minutes on and 5 minutes off suggestion. Sounds like a great idea.

      • I actually have my timer set right now 🙂

    • Landon

      Great show. Thanks for sharing your story with us. I now feel that I’ve been spoiled my entire life. lol It almost seems that I had everything growing up, and now that I’m an adult I can’t get ahead for the life of me. Go figure. I guess I can always lock the doors to the gym and go back and live with mom and dad. They do tell me all the time they miss me.

      But seriously, it is nice to catch a glimpse into your personal life. You’re a cool dude. Keep up the good work.

      Landon

    • Kelly

      Hey Curtis, Great to hear a snapshot on your life, I often say it those who have lost or had a life threatning experience that often hold the best passion and drive for life! and here you are!!

      I have not had the easiest of roads travelled, but alas i never fall down, I simply dust off my knees and take bigger strides. If I am faced with a challenge I look it straight in the eye, defeat it and move on, I refuse to be a victim of life instead I am a very positive individual with loads of drive and look for ways to always help others, hence why I chose fitness as my business (what better way to help than provide the tools to a healthier lifestyle!)

      Keep up the good work and may the stars be your limits!!

    • Curtis-
      I hope everyone from the group was watching- that was fantastic! The episode was great- now your rabid, I mean loyal, fans can realte to you on a personal level too. Dude- you must belong to the smartest mastermind group ever…

    • Seth Boyer

      Good show Curtis. They all are. Keep it up!

    • Great video! Good to see a well produced “TV show” with good content compared to all the other handicam/youtube clips out there.

      Scott Hunt
      Fitness Enhancement Personal Training Gold Coast
      wwww.fitnessenhancement.com.au

      • Thanks Scott. I agree…though the quick videos are fun and provide good information (I still do these), a syndicated, consistent, higher quality program was what my focus group results helped me understand was needed. I appreciate the kind comments and I’m glad you’re getting a lot out of the show.

    • Curtis is one of my closest friends and I must say that I am very glad that he shared a little background into his life with all of you. I am very lucky to have him in my life. Having Curtis in your life can only make it better.

      He has so much passion for what he does and making sure he can help as many people as possible. His love for the industry is above and beyond anything I have ever seen. You will never know anyone so willing to make your fitness business a success.

      He has changed my life and I am very grateful to call him my friend. 🙂 The greatest lesson I have learned from Curtis is there is only one way to fail in life. To look back in regret, knowing you did not live up to your greatest potential.

      As for Will we had a member appreciation party at my gym last summer. We had a blast and so did the members. We had local vender donate the food, we had a band, bounce house for the kids, local spa come in and did chair massages to all the members, and we also had a dunk tank to dunk the trainers. The members loved that. It was a great way to get to know all the current member on a personal level.

      Curtis your show is so great and I am very proud of all the effort that you put it to it each week. MJ’s dad is really a genius.

      Kelly 🙂

      • You know flattery will get you everywhere with me…

    • Eric Appleton

      Nice hearing some of your background. I actually lost both of my parents when I was a child. I was raised by friends of the family, and we were very poor. Through grants I was able to attend college and I didn’t take the opportunity for granted. I have loved fitness for as long as I can remember, but I too knew that I didn’t want to have the same lack of money in adulthood that I had in childhood.

      Some say money is the root of all evil. I say lack of money is the root of all evil. Simply because money allows you the opportunity to relax. (which I’m still not very good at) If I stopped working right now, I have set up my business so that it doesn’t need me. This has actually helped me be even more passionate about my business. Being able to take a birds eye view has helped open so many doors, many more than being stuck on the inside.

      But I never forget the fact that our society is obsessed with money and I never forget what it’s like to be without. It can be very cruel, but I feel it helped me be the man I am today. I’ve created a system to create that money, without always having to trade my time for those dollars. I am probably rambling, but your story moved me to share some of mine.

      Forever a fan,

      Eric

      • Amen brother. Jump on that soapbox anytime. I LOVE IT!

    • Very cool. Thank you so much for sharing Curtis! Stories and the willingness to share is what separates good people selling good products/services from awesome entrepreneurs that inspire others to invest in excellent enterprises.

      I wonder what inspired you to take the risk and share? It certainly takes balls to do this especially when applied to your biz when the results of “getting personal” aren’t always readily quantifiable in that data and numbers sort of way business leaders can get lost in.

      What cannot be measured, but what is incredibly powerful, is the fact that both your story and your willingness to share it makes us “get” you now. We “get” where you are coming from, and where you are going and we want to be a part of it.

      Just tell us where to send the check 😉

      P.S. hope you liked be an amazing case study on my blog 🙂

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      Nathalie Kuffer

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