Text Messaging is king of the communication world right now.  Thanks to American Idol and every other voting show, we know that people love to TEXT.  Even human interaction itself seems to have diminished as everyone’s thumbs seem connected to their cell phones.

We as fitness professionals need to capitalize on this trend.  If people won’t look at your direct mail postcard, answer your phone call, or look at your flyers…we shouldn’t keep trying to get their attention using these outdated methods…we need to use whatever they’re using…and right now it’s all about Text Messaging.

Here are three powerful ways to use Text Messaging in your fitness business

1.  Automate Lead Generation:

Imagine for a moment how cool it would be for prospects to automatically come to you, rather than you constantly trying to chase down new leads.  With text message marketing, it’s simple.  When you use text message marketing, you get your own private keyword.  So for example if you run a bootcamp business called XYZ Bootcamp, you would tell people to “Text XYZBOOTCAMP to 70000 to automatically receive 2 weeks free at XYZ Fitness Bootcamp!”  You’ll put this on signs, postcards, door hangers, your business cards, or any other local marketing.  Everything you distribute should have this call to action.

Then prospects text your keyword, they immediately get their 2 week pass, and you capture their cell phone number to follow up with them.  There is no faster way to build a hot lead list.  And it has been shown prospects are 4x more likely to respond to the low-intimidation factor of texting rather than calling or visiting.

2.  Improve Retention:

More important than signing up new clients and members, is to keep those people staying and paying longer!  With all the competition in your area, it is incredibly important to keep everyone as happy and involved as possible. One of the best ways to keep people involved is simply through communication.  People want to feel wanted!  Mobile marketing allows you to bulk text all of your clients things such as coupons, announcements, surveys, birthday cards and more.  And don’t forget about email.  While the open rates of email are a fraction of what open rates are for a text message, it is still a good way to improve retention.  Use them together and results will be exponential.

Texting your members and clients any announcement you have is far better than trying to reach someone on the phone, which can be time consuming and ineffective.  When you text, you know your message will be opened.  Announcements such as a new class, bad weather, introducing a new personal trainer, promote a deal of the day, or anything you need to communicate as quickly as possible should be communicated via text if you Really want them to get the message.

3.  Automate Your Systems

If you’ve read the E-myth by Michael Gerber, you know how important systems are to your business.  And you probably already know how big of a headache it is to try to operate your fitness business without systems.   One of the more time consuming tasks at your business is confirming appointments.  Whether it be prospect tours or personal training appointments, texting those clients would A) Guarantee that they get the message and B) Allow you to work on other things.  You should automate this task so your texts are all scheduled in advance…set it and forget it is the name of the game!

Another system that technology can fix is the posting to all of your social media sites.  You log into your personal Facebook to update your status, into your Facebook fanpage to make an announcement, Linked In to make a post, Tweet on Twitter, post to the new Google Buzz, etc.  It’s time consuming…and it shouldn’t be.  You should be automating this service as much as possible!  Your prospects are on all of these sites, and you should be too…

—–

If you would like to learn how to automate all three of these things, please take a few minutes to check out the video over at www.FitMessenger.com

Fit Messenger Mobile fitness marketing

    526 replies to "Using New Technology to Generate Leads and Automate Your Fitness Business"

    • Texting is a great idea…I knew about it as a tool (and a program automatically markets for you) but couldn’t find the right way to use it for bootcamp…you gave a great idea I need to seriously consider. Great post!

    • It really does look like a cool tool!
      Thank you:)

    • I think this is great! I can’t wait to try it out. Always ahead of the curve! Keep it coming!

    • Awesome blog post! Well done.

    • Personal Training Sacramento

      Wow, using technology to grow your fitness business. I love working smarter not harder!

      I am excited about Fit Messenger!

      Thanks Curtis

    • Sarah

      Great idea Curtis. I agree with @bootcamp fort worth, you always seem to be a step ahead of everyone. I love your information and have bought quite a few things from you and haven’t been disappointed. When will you be doing the $1 trial for the software again? I’ll try it regardless, but who doesn’t like saving money! Thanks again.

    • I enjoy you because of every one of your hard work on this site. Ellie enjoys going through investigation and it is easy to understand why. We know all concerning the compelling way you create both interesting and useful techniques via this blog and in addition boost contribution from other ones about this theme then my child is without question starting to learn a whole lot. Take pleasure in the remaining portion of the year. You are performing a terrific job.

    • This kind of game gives a real experience of dkfgeeeeebaeaddg

    • I was just seeking this info for some time. After 6 hours of continuous Googleing, at last I got it in your web site. I wonder what’s the lack of Google strategy that don’t rank this type of informative sites in top of the list. Normally the top sites are full of garbage.
      tera power leveling us http://www.power-leveling-service.org/tera

    • Very nice site! cheap goods

    • Improve your blog, write interesting articles, and get more followers. visit This website they can help you gain that.

    • whole of the UK but of course most of our work is in London .

    • I love to the planning luxury also, the fact they are manner. My goal is to undoubtedly make an effort others involved with wow gold in the long run

    • Knowing myself to be a concerned citizen and
      certified Queen of Reducing, Re-using and Recycling, I feel morally indignant in the face of such crass waste.
      They pushed up on me on Ridgeway, taunting me, and claiming I was nothing without
      Dee. Some career-oriented people or students may need to bring some
      documents to the office or school; they can use the paper bag
      to securely carry such important documents.

    • I just like the valuable info you supply for your articles.

      I’ll bookmark your blog and check once more right here frequently.
      I am rather sure I’ll be told many new stuff right right here!
      Good luck for the next!

      Look at my web page G Pen Snoop Dogg

    • I think that is among the most significant info
      for me. And i am satisfied studying your article. But wanna commentary on few general issues, The site style
      is great, the articles is in reality excellent : D.

      Good task, cheers

    • Having read this I thought it was extremely informative.
      I appreciate you taking the time and energy to put this information
      together. I once again find myself personally spending way too much time both reading and commenting.
      But so what, it was still worthwhile!We are sexy babes like our facebook page and let’s have some fun… https://www.facebook.com/photo.php?fbid=257391074453047

    • Then buy a retro style bathing costume from modcloth or similar. They make any woman with even a hint of a waist look smoking and busty much more so than your unflattering panties that look much better on boy ish figures.

    • Thanks on your marvelous posting! I genuinely enjoyed reading it, you could
      be a great author.I will remember to bookmark your blog and will eventually come back later on. I want to encourage
      you to continue your great writing, have a nice afternoon!

    • Great price! Shipped extremely fast! Thanks so much!

    • Hi, after reading this awesome piece of writing i am also cheerful to share my
      knowledge here with colleagues.

      Here is my web blog – Best Vapor Pen

    • Shipped fast! Item just as described!! Thank you!

    • I just want to say I’m beginner to blogs and truly enjoyed your blog site. Most likely I’m want to bookmark your blog post . You actually have great articles and reviews. Appreciate it for sharing with us your website.

    • Excellent post. I was checking constantly this blog and I’m impressed! Very useful information particularly the last part 🙂 I care for such information a lot. I was seeking this certain info for a very long time. Thank you and good luck.
      Michael Kors watche http://www.gadbykaren.com/CSS/Michael-Kors/Michael-Kors-watche.html

    • Hello. remarkable job. I did not imagine this. This is a remarkable story. Thanks!

    • I simply want to say I am newbie to blogging and site-building and honestly loved this blog. Almost certainly I’m want to bookmark your site . You certainly come with beneficial writings. Appreciate it for revealing your website.

    • I’m so happy to read this. This is the type of manual that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this best doc.
      Michael Kors flats sale http://www.elderserviceplan.org/services/Michael-Kors/Michael-Kors-flats-sale.html

    • Hello, i think that i saw you visited my web site so i came to eturn the favor?I am attempting to find things to improve my web site!I suppose its ok to use some of your ideas!!
      Cheap Louis Vuitton outlet store http://www.indianpod.com/louisvuitton/Cheap-Louis-Vuitton-outlet-store.html

    • I’m not sure where you’re getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for excellent information I was looking for this information for my mission.
      bolsos para hombre louis vuitton http://b222.tennisphotographers.co.uk

    • Great item, great experience. Really quick shipping.

    • Hi there, I just wanted to say, I disagree. Your post doesn’t make any sense.

    • You’re so awesome! I do not think I have read a single thing like that before. So great to discover someone with a few genuine thoughts on this topic. Seriously.. thank you for starting this up. This web site is something that’s needed on the web, someone with some originality!

    • I have been absent for some time, but now I remember why I used to love this site. Thank you, I¡¦ll try and check back more often. How frequently you update your web site?
      louis vuitton cruise collection on sale http://d222.exchangecloud.it

    • I really like looking through an article that will make men and women think. Also, many thanks for permitting me to comment!

    • Wow, awesome blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is great, as well as the content!

    • Nice post. I learn something totally new and challenging on websites I stumbleupon on a daily basis. It’s always useful to read articles from other authors and use something from other websites.

    • you’re truly a just right webmaster. The website loading pace is incredible. It seems that you’re doing any unique trick. In addition, The contents are masterwork. you’ve done a excellent activity on this matter!
      Cheap Louis Vuitton Wallet outlet http://www.liaentries.com/logfile.cfm

    • My wife and i ended up being really delighted Michael could carry out his analysis by way of the precious recommendations he made using your site. It is now and again perplexing to just find yourself handing out guidelines which usually other folks have been trying to sell. And we also keep in mind we have got the website owner to give thanks to for that. The type of explanations you’ve made, the straightforward website navigation, the friendships your site help to engender – it is everything great, and it’s really aiding our son in addition to the family imagine that that situation is brilliant, which is incredibly serious. Thanks for all!

    • My brother suggested I might like this website. He was entirely right. This post actually made my day. You can not imagine just how much time I had spent for this info! Thanks!

    • Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve truly enjoyed surfing around your blog posts. After all I will be subscribing to your rss feed and I hope you write again soon!

    • You have made some good points there. I looked on the internet for more info about the issue and found most individuals will go along with your views on this web site.

    • Fantastic goods from you, man. I have understand your stuff previous to and you are just extremely magnificent. I actually like what you’ve acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it smart. I can’t wait to read far more from you. This is actually a great website.

    • Hi i am kavin, its my first time to commenting anyplace, when i
      read this piece of writing i thought i could also create comment due to this good
      paragraph.

    • I precisely wished to say thanks once more. I do not know the things that I would’ve followed without the actual techniques contributed by you on such a question. Completely was an absolute hard crisis in my circumstances, but finding out your well-written strategy you solved the issue forced me to weep for contentment. Now i am happy for the service and in addition trust you really know what a great job you are accomplishing training people today via your websites. I am sure you’ve never got to know any of us.
      louis vuitton damier azur speedy 25 http://d222.griffin-recruit.co.uk

    • tirage voyance free parisConsulter ce nouveau blog : voyance

    • Great web site you have here.. It’s difficult to find quality writing like yours nowadays. I really appreciate individuals like you! Take care!!

    • Hi there, I found your web site by way of Google while searching for a comparable matter, your web site came up, it looks good. I have bookmarked it in my google bookmarks.

    • I loved as much as you will receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get bought an impatience over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike.

    • Wonderful article! This is the kind of info that should be shared across the
      net. Shame on the search engines for now not positioning this submit upper!
      Come on over and visit my web site . Thank you =)

    • Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something.
      I think that you could do with some pics to drive the message home a bit, but other than that, this is wonderful blog.
      An excellent read. I’ll certainly be back.

Comments are closed.