Websites and Resources Mentioned in the Show:
- www.BootcampBootcamp.com (The ultimate event for profiting from fitness bootcamps)
- www.ClubIndustryShow.com (The best Conference for health club owners)
- www.HealthClubSummit.com (My annual Conference that I put on in Australia)
- Health Club Marketing with GymSuccess.com, the most complete resource center for gyms
- www.MarketingExperiments.com (My favorite website for marketing research)
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ANNOUNCEMENT: Â First off, you are doing yourself an injustice for not leaving a comment on the show. Â Every time you do, that gives you an inbound link to your website…which GOOGLE LOVES! Â So far this is episode 27. Â You could make a comment on all 26 shows and have 27 inbound links coming to your site!!! Â That is huge! Â Especially since we now have over 2,000 visits to this website EACH WEEK! Â Google gives more weight to YOUR website when a high traffic website is linking to it. Â So do yourself a favor, even if you don’t have time to watch the entire episode. Â MAKE SURE YOU LEAVE Â A COMMENT EACH WEEK! Â It is the absolute easiest way you can take action once a week.
Have you ever found yourself in a conversation with someone at the grocery store or at the bank or coffee shop and you wish you had a great way to invite them to come try out your fitness business? Â It’s not as difficult as you think. Â But you must be prepared!
Marketing isn’t about “follow the leader”. Â I learned this many years ago as I was competing head to head with a number of health club promotion companies. Â Instead you need to learn to look outside our industry for new ideas. Â One of my favorite resources for finding out what is working outside the fitness industry is our Killer Resource of the week!
And a special treat! Â (You might not think an extra 10 minutes with me is a special treat, but I assure you it is). Â I’m letting you peek into one of my old appointment books to see how I NEVER let a prospective member slip through the cracks. Â I know you’ll learn a lot from this and I hope you share it with your sales staff.
As always your thoughts are appreciated. Please leave a comment below that will benefit the other viewers AND will get you noticed by Google. Enjoy the show!