
How to Use QR Codes in Your Fitness Marketing
QR codes are turning up everywhere these days – on postcards, websites, magazines, television, and even billboards. The technology is a few years old now, but the fitness industry tends
QR codes are turning up everywhere these days – on postcards, websites, magazines, television, and even billboards. The technology is a few years old now, but the fitness industry tends
Offering discounts to family members has been common practice throughout the history of the fitness industry. Nearly all gyms offer a discount for additional family members, but it is very important to
My good friends and clients Adam Bogar and Taylor Jarvis sent me this great Halloween fitness marketing strategy that has worked well for them in the past. They use the giftcards
The tour is the perfect opportunity to convince a prospect to become a member of your club. Unfortunately, when done incorrectly, it’s also a great way to lose a sale. I
If you've been in this business for a while you've probably heard the old adage: “The be-back bus doesn't come back” or some other variation. The clichés were based on
Here is a question from a reader of the newsletter: Should I offer some type of "Guarantee" to my prospects to get them to join? This is currently one of the most
Here's a great promotion you can send to your existing members and clients. It's a quick way to fill a bootcamp class or get a few people in a
Here's a very funny video that The Daily Show on Comedy Central did on Planet Fitness and their "no meathead" policy. Enjoy! The Daily Show With Jon StewartMon - Thurs
Here's a great video for your viewing pleasure. If you needed a little more motivation at the end of your week, this should take care of it. See you at