How to Use QR Codes in Your Fitness Marketing
QR codes are turning up everywhere these days – on postcards, websites, magazines, television, and even billboards. The technology is a few years old now, but the fitness...
Should You Discount Family Memberships?
Offering discounts to family members has been common practice throughout the history of the fitness industry. Nearly all gyms offer a discount for additional family members,...
Trick-or-Treat Fitness Marketing
My good friends and clients Adam Bogar and Taylor Jarvis sent me this great Halloween fitness marketing strategy that has worked well for them in the past. They use the...
How to Give an Effective Tour
The tour is the perfect opportunity to convince a prospect to become a member of your club. Unfortunately, when done incorrectly, it’s also a great way to lose a sale. I want...
Does anyone ride the “be back” bus?
If you’ve been in this business for a while you’ve probably heard the old adage: “The be-back bus doesn’t come back” or some other variation. The clichés...
Should I Offer a Guarantee to New Members?
Here is a question from a reader of the newsletter: Should I offer some type of “Guarantee” to my prospects to get them to join? This is currently one of the most...
Fitness Marketing Strategy: Drop a dress size in 4 weeks or your money back!
Here’s a great promotion you can send to your existing members and clients. It’s a quick way to fill a bootcamp class or get a few people in a group training...
Planet Fitness on Comedy Central
Here’s a very funny video that The Daily Show on Comedy Central did on Planet Fitness and their “no meathead” policy. Enjoy! The Daily Show With Jon Stewart...
Second Place is the First Loser
Here’s a great video for your viewing pleasure. If you needed a little more motivation at the end of your week, this should take care of it. See you at the finish line.