How Slippery is Your Funnel?
Just like there are many ways to skin a cat (as my dad says), there are many different ways to market your fitness business. You can utilize traditional “paid” external marketing,
Gym Personal Trainers Need to Wake Up!
I posted a picture of an indolent trainer at one of my local gyms and it got all kinds of buzz on my Facebook page. My friend and fitness business
How to Deal with a Personal Trainer Stealing Clients from Your Gym
A gym owner friend of mine, Jake, is dealing with one of his trainers leaving the gym and taking many of his clients with him. It's not an uncommon story. His trainer
How to sell your gym…AND make more money until you do decide to sell!
Your gym is likely not actively being offered for sale, but you should always operate as if it is. Perhaps you believe you'll never sell your gym. That's perfectly fine. But
The Best Mobile Apps for Gym Owners
Apps. They make our lives easier…and they also waste a heckuva lot of time. I polled a group of gym owners to find out what apps they couldn't live without. Of
How Facebook Timeline Will Affect Your Fitness Business
You might not be a big fan of change, well…Facebook doesn’t really care what you think…they’re changing the format of Facebook over the next few weeks whether you "Like" it or
How I ruthlessly protect my TIME
"Time is your most precious gift because you only have a set amount of it. You can make more money, but you can't make more time. When you give someone
Fitness Marketing on Valentine’s Day
A special thanks to Adam Bogar and Taylor Jarvis of Dynamic Training and Fit Escape Boot Camps for sharing this great strategy. They typically sell 50 units from this Valentine's
Pay Yourself First, Pay Your Bills Last
I strongly encourage you to pay Yourself First, then pay Your Bills Last You might be scoffing, thinking I obviously don't understand your financial situation. But hear me out... Tell me, why