If you’re using Facebook the correct way, you know that it continues to be a game changer for your fitness business. However, I’m sure you’ve noticed this past year that the number of people who actually see your posts has decreased significantly. And by significantly, I mean the vast majority of your posts are never […]
5 Strategies to Improve Your Facebook Reach Read More »
If you have been in my world for any time at all, you have heard me talk about my dog MJ. Named after my childhood hero Michael Jordan, MJ is part beagle, part pug, and 100% rockstar salesman. That’s right, my dog is a better salesman than you or I will ever be. He is
Fitness Sales Lessons You Can Learn From My Dog Read More »
I’m sick and tired of hearing gym owners talk about wanting to change to a $10/month business model. “Well Planet Fitness and every other cheap fitness center seems to be doing well, I think I’ll try that too.” To me it’s laziness. It takes a lot of effort and time to offer the best service
Should you become a $10/month gym? Read More »
Over the past several years, vacancy rates in commercial spaces in many parts of the country were near 10%. If you were to sign a lease at that time, you could get away with asking for pretty much anything you want; and the landlord, for fear of missing out on a quality tenant, would likely
Negotiating the Lease on Your Gym Read More »
I posted a picture of an indolent trainer at one of my local gyms and it got all kinds of buzz on my Facebook page. My friend and fitness business owner Michael Munson wanted to share his two cents. He recognizes that typical health club trainers do not offer as strong of a service as
Gym Personal Trainers Need to Wake Up! Read More »
A gym owner friend of mine, Jake, is dealing with one of his trainers leaving the gym and taking many of his clients with him. It’s not an uncommon story. His trainer planned his exit for months. He had been using the gym’s resources to help give his business a jump start. He built a
How to Deal with a Personal Trainer Stealing Clients from Your Gym Read More »
Your gym is likely not actively being offered for sale, but you should always operate as if it is. Perhaps you believe you’ll never sell your gym. That’s perfectly fine. But what I’ve figured out is that if you run your business AS IF it were for sale, and you look at it through the
How to sell your gym…AND make more money until you do decide to sell! Read More »
Apps. They make our lives easier…and they also waste a heckuva lot of time. I polled a group of gym owners to find out what apps they couldn’t live without. Of all of the hundreds of thousands of Apps now available on Apple, Android, Microsoft, and others, this seems like a pretty solid list of
The Best Mobile Apps for Gym Owners Read More »
You might not be a big fan of change, well…Facebook doesn’t really care what you think…they’re changing the format of Facebook over the next few weeks whether you “Like” it or not. You might have noticed some of your friends using the new “Timeline” format. I’m neither impressed nor unimpressed with the change…but again, it doesn’t matter
How Facebook Timeline Will Affect Your Fitness Business Read More »
A special thanks to Adam Bogar and Taylor Jarvis of Dynamic Training and Fit Escape Boot Camps for sharing this great strategy. They typically sell 50 units from this Valentine’s Day promotion. This promotion assumes you have massage or some type of spa treatment at your facility. You could try this by bundling personal training
Fitness Marketing on Valentine’s Day Read More »
