My good friends and clients Adam Bogar and Taylor Jarvis sent me this great Halloween fitness marketing strategy that has worked well for them in the past.
They use the giftcards from www.fitnessgiftcards.com like crazy in their business, claiming that the cards have singlehandedly been the key to their success (true story). Well for Halloween they attach their gift cards to fun size bags of candy and provide candy to their bootcampers and members to distribute at their homes for trick-or-treaters!
They’ll announce over the weekend for their members to save their money and instead of buying their own candy, they tell them to stop by the gym to pick up candy they’ve already purchased for them to give to the kids. Each bag of candy has attached to it a giftcard to their gym.
Not only do the kids get their candy, parents get something! How memorable will you be when someone actually thinks of the parents at Halloween. I think it’s a fantastic idea and I love the creativity they’re using with the cards.
Here is a picture of their surplus they’re giving to members….Happy Halloween!
8 replies to "Trick-or-Treat Fitness Marketing"
I am running low on plastic gift cards so I am going to use all of the ones I have left and take one’s for one free week.
Love it! I just ordered more on Thursday, but I have like 200 or or so left. This is perfect.
If you have the giftcards, use them, they will have a much higher return! If you don’t have them, don’t worry, anything with your message attached to treats will get your info in the hands of qualified prospects from your neighborhood!
Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something.
I think that you could do with some pics to drive the message home a bit, but instead of that, this is excellent blog.
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