One of the biggest problems in fitness businesses, and in most small businesses for that matter, is the lack of consistency in marketing. Many gyms will ramp up their marketing efforts during a back to school drive and at New Years…and that is the extent of their marketing. This is a big mistake.

Let’s assume you take a more aggressive approach to marketing and you implement one marketing strategy every single month. While this is obviously better than only marketing twice a year, you’re still missing out on the true power of marketing.

In order to make your marketing work for you, and consistently drive traffic to your business month after month, you must do two things:

1) Plan Your Marketing
2) Use a Multi-Touch Approach

First of all, it goes without saying that you need a detailed marketing plan for your club, laid out month by month. Even if you only have tentative marketing strategies planned for each month, you can fill in the details and identify your exact plan as a particular month approaches.

A simple way to get this process started is to get a Calendar to put on your wall. Or for that matter, you can take 12 note cards, one for each month, and put them on the wall.

On each card you will write down three marketing strategies you plan to do during that month. Don’t overthink this; just write down three things that you feel would work during that month. For example:

April
1. Mail a letter to all of your current members and clients to offer a complimentary personal training session to prepare for bikini season
2. Send a “Summer is almost here” greeting Card to all of your expired members with a special offer for them to rejoin
3. Buy several cases of water and tape a gift card to every one of them and go around to local businesses mid afternoon each Monday to distribute

May
1. Send 10,000 direct mail pieces for a summer special
2. Run a referral event and offer summer for free for anyone who refers two new members
3. Call the owner of all businesses you took water to, and offer a special membership to their employees

See how easy that was?

I just created your first two months of your upcoming marketing plan in less than 3 minutes. This doesn’t have to be perfect. Just write down what you feel would be a good strategy for that month. You can always tweak your plan as the month approaches.

As for touches, you absolutely must deliver your message multiple times to each person. Did you know that in any given day you are exposed to over 3,000 marketing messages? With all of the marketing “noise” out there, the only way to get noticed is by being consistent.

Your prospects may not pay attention to your direct mail piece in May, but they’ll then find a door hanger at their home, then they will receive that bottle of water and gift card, then they receive a special offer through their employer, then they see you at a local health fair, then they see an article you wrote for the local paper, then they hear their friend talk about you. You get the picture.

This is how you become relevant in the mind of a prospect. But consistency must be planned. If you take a passive approach to marketing or you randomly try things on a whim, you will not be maximizing your results. The more times you can touch a prospect with your message in a shorter amount of time, the greater the likelihood of that prospect becoming a member.

So grab a pen and paper and take a few minutes to write out your tentative marketing plan for the next 12 months. Then take a closer look at the next 2 months and identify the EXACT strategies you will use to generate leads. Plan your touches and you will find your marketing message is much better received, and the results of your marketing will be exponentially greater.

What marketing strategies do you have planned for next month?

    46 replies to "Fitness Marketing Should be Very Touching"

    • Jose

      I have 19 spaces left to fill my bootcamp and plan to have every member x2 gift cards to give to their friends and family. This should seal the deal for me.

      • Jose,
        Make sure to incentivise your clients to actually bring in the new campers. A gift Card is great but, you want a way to reward those who take initiative.Make it a contest and say the whoever brings the most new members gets 3 months free of bootcamp

    • Great post! That was really simple and if done right could be very effective. I always tend to over analyze and make it way harder than it has to be, when it comes to marketing. Thanks for shedding a light on it’s simplicity!

    • My plan is to be committed to give away 30 personal training free trial sessions in 30 days. To accomplish this we are giving away free pass cards to clients at the front desk when they arrive for their PT session. For every new person that joins the client that referred them gets a free PT session. Trainers are also getting out into the community to network and give away free passes. Everyone is on board and working together.

      We are also running a raffle. Each current client who brings in a new free trial client gets an entry into the raffle. The first prize is 10 PT sessions, a $680 value. The more clients they refer, the more entries they get into the raffle bowl.

      Great post Curtis. I had not considered writing out 12 months of plans, but I can see the value of doing that.

    • …we just generated some quick cash by sending out 27 letters to some pre-pay members. We encouraged them to pre pay for another year and we would give them 3 free months! fast cash and great gift to some faithful members!
      I will be doing the “case of water” to businesses! love the idea!

    • Stacey

      I’m already a step ahead. Woohoo! I have each month themed. Ie April is Easter and get ready for beach season. May is kids are out of school, use us as an escape, June is summer for free. Then as the month approaches I normally come up with the specific strategies then. But I definitely see the value if writing those down too. Awesome post!

    • Gym in Sacramento

      One thing to do for the upcoming Spring Months

      Member Appreciation/Referral Open House Party.

      See you at IHRSA tomorrow

    • Any advise on how to maximize my open house this Saturday? I got a few venders, live band, cookout, healthy food givaways, and a fitness figure champion of mine there. Thanks, Josh

    • Great way to boil it down to the basics for trainers. It’s very common for these business owners to have ADHD with marketing strategies (to be blunt about it). Doing something basic like blogging, a daily newsletter with tips, or a mailing strategy like you suggested is more than enough to get a lot more customers through the door.

    • I really love your blog.. Pleasant colors & theme.

      Did you build this website yourself? Please reply back as I’m planning to create my own website and would like to find out
      where you got this from or exactly what the theme is called.
      Kudos!

    • Heya this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML.
      I’m starting a blog soon but have no coding experience so I wanted to get advice from someone with experience.
      Any help would be greatly appreciated!

    • Definitely believe that which you said. Your favorite reason appeared to be on the net
      the easiest thing to be aware of. I say to you, I certainly get
      annoyed while people think about worries that they just do not know about.
      You managed to hit the nail upon the top and defined out the
      whole thing without having side effect , people could take a signal.

      Will probably be back to get more. Thanks

    • I am really impressed with your writing skills and
      also with the layout on your blog. Is this a paid theme or did you modify it yourself?
      Anyway keep up the nice quality writing, it is rare to
      see a great blog like this one these days.

    • Hi, i believe that i saw you visited my blog so i got
      here to return the choose?.I am trying to in finding things to improve my web site!I suppose its
      adequate to use some of your ideas!!

    • Good day! This post couldn’t be written any better!

      Reading through this post reminds me of my good old room mate!
      He always kept chatting about this. I will forward this post to him.
      Fairly certain he will have a good read. Many thanks for sharing!

    • Howdy, I believe your website could possibly be having web browser compatibility issues.
      When I look at your web site in Safari, it looks fine but when opening in Internet Explorer, it’s got some overlapping issues.
      I just wanted to give you a quick heads up!

      Apart from that, wonderful blog!

    • An outstanding share! I have just forwarded this onto a coworker who had been doing a little homework on this.
      And he actually bought me dinner simply because
      I found it for him… lol. So allow me to reword this…. Thank YOU for
      the meal!! But yeah, thanx for spending the time
      to talk about this issue here on your web page.

    • Saved as a favorite, I really like your website!

    • Great blog! Is your theme custom made or did you download it from somewhere?
      A design like yours with a few simple adjustements would really make my blog shine.
      Please let me know where you got your theme. Cheers

    • You need to take part in a contest for one of the
      greatest websites online. I will recommend this blog!

    • I’m not sure where you’re getting your information,
      but great topic. I needs to spend some time learning much more or understanding more.

      Thanks for magnificent info I was looking for this
      information for my mission.

    • Nice blog here! Additionally your site rather a lot up fast!
      What web host are you the usage of? Can I am getting your associate link
      to your host? I want my website loaded up as quickly as yours lol

    • I blog frequently and I genuinely appreciate your
      information. Your article has truly peaked my interest.
      I’m going to bookmark your site and keep checking for new details about
      once per week. I opted in for your RSS feed
      too.

    • Hey there! Do you use Twitter? I’d like to follow you if that would be okay.
      I’m definitely enjoying your blog and look forward to new updates.

    • I am regular reader, how are you everybody? This article posted at this website is in fact pleasant.

    • Hello,I check your new stuff named “Fitness Marketing Should be Very Touching – FitnessMarketing.com” on a regular basis.Your story-telling style is witty, keep doing what you’re doing! And you can look our website about proxy list.

    • No matter if some one searches for his necessary thing,
      therefore he/she wants to be available that in detail, therefore that thing is maintained over here.

    • Quality articles or reviews is the key to interest the visitors to go to see the website, that’s
      what this web page is providing.

    • I love your blog.. very nice colors & theme. Did you design this website yourself
      or did you hire someone to do it for you? Plz respond as I’m looking to construct my own blog and would like
      to find out where u got this from. many thanks

    • I am extremely impressed along with your writing skills as well as with the layout to your weblog.
      Is this a paid subject or did you modify it your self?
      Anyway keep up the excellent high quality writing, it is rare to
      see a nice weblog like this one nowadays..

    • Way cool! Some extremely valid points! I appreciate you writing this write-up
      plus the rest of the site is also very good.

    • Hello to every , for the reason that I am actually
      keen of reading this weblog’s post to be updated daily.

      It consists of fastidious material.

    • What’s up, its good piece of writing about media print, we all be
      familiar with media is a impressive source of information.

    • I seriously love your website.. Pleasant colors & theme.
      Did you create this site yourself? Please reply back as I’m wanting to create my own personal blog
      and would love to learn where you got this from
      or what the theme is called. Thank you!

    • Hey! Do you know if they make any plugins to protect against hackers?
      I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

    • Parasite backlink SEO works well 🙂

    • Parasite backlink SEO works well 🙂

    • Pretty section of content. I just stumbled upon your web site and in accession capital to
      assert that I get in fact enjoyed account your blog posts.
      Any way I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

    • Wow! In the end I got a web site from where I be capable of really get valuable facts regarding my study and knowledge.

    • Thanks for sharing your thoughts on plenty of fish dating
      site. Regards

    • Hello, just wanted to say, I enjoyed this post.
      It was funny. Keep on posting!

    • I was suggested this web site by my cousin. I am not sure whether
      this post is written by him as nobody else know such detailed about
      my difficulty. You’re wonderful! Thanks!

    • Because the admin of this web page is working, no question very soon it will be well-known, due to its quality contents.
      natalielise pof

    • Awesome things here. I am very happy to peer your article.
      Thanks a lot and I am taking a look forward to touch you.
      Will you kindly drop me a mail?

    • Hello, I think your site might be having browser compatibility issues.
      When I look at your blog in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping.
      I just wanted to give you a quick heads up!

      Other then that, superb blog!

Comments are closed.