Text Messaging is king of the communication world right now.  Thanks to American Idol and every other voting show, we know that people love to TEXT.  Even human interaction itself seems to have diminished as everyone’s thumbs seem connected to their cell phones.

We as fitness professionals need to capitalize on this trend.  If people won’t look at your direct mail postcard, answer your phone call, or look at your flyers…we shouldn’t keep trying to get their attention using these outdated methods…we need to use whatever they’re using…and right now it’s all about Text Messaging.

Here are three powerful ways to use Text Messaging in your fitness business

1.  Automate Lead Generation:

Imagine for a moment how cool it would be for prospects to automatically come to you, rather than you constantly trying to chase down new leads.  With text message marketing, it’s simple.  When you use text message marketing, you get your own private keyword.  So for example if you run a bootcamp business called XYZ Bootcamp, you would tell people to “Text XYZBOOTCAMP to 70000 to automatically receive 2 weeks free at XYZ Fitness Bootcamp!”  You’ll put this on signs, postcards, door hangers, your business cards, or any other local marketing.  Everything you distribute should have this call to action.

Then prospects text your keyword, they immediately get their 2 week pass, and you capture their cell phone number to follow up with them.  There is no faster way to build a hot lead list.  And it has been shown prospects are 4x more likely to respond to the low-intimidation factor of texting rather than calling or visiting.

2.  Improve Retention:

More important than signing up new clients and members, is to keep those people staying and paying longer!  With all the competition in your area, it is incredibly important to keep everyone as happy and involved as possible. One of the best ways to keep people involved is simply through communication.  People want to feel wanted!  Mobile marketing allows you to bulk text all of your clients things such as coupons, announcements, surveys, birthday cards and more.  And don’t forget about email.  While the open rates of email are a fraction of what open rates are for a text message, it is still a good way to improve retention.  Use them together and results will be exponential.

Texting your members and clients any announcement you have is far better than trying to reach someone on the phone, which can be time consuming and ineffective.  When you text, you know your message will be opened.  Announcements such as a new class, bad weather, introducing a new personal trainer, promote a deal of the day, or anything you need to communicate as quickly as possible should be communicated via text if you Really want them to get the message.

3.  Automate Your Systems

If you’ve read the E-myth by Michael Gerber, you know how important systems are to your business.  And you probably already know how big of a headache it is to try to operate your fitness business without systems.   One of the more time consuming tasks at your business is confirming appointments.  Whether it be prospect tours or personal training appointments, texting those clients would A) Guarantee that they get the message and B) Allow you to work on other things.  You should automate this task so your texts are all scheduled in advance…set it and forget it is the name of the game!

Another system that technology can fix is the posting to all of your social media sites.  You log into your personal Facebook to update your status, into your Facebook fanpage to make an announcement, Linked In to make a post, Tweet on Twitter, post to the new Google Buzz, etc.  It’s time consuming…and it shouldn’t be.  You should be automating this service as much as possible!  Your prospects are on all of these sites, and you should be too…

—–

If you would like to learn how to automate all three of these things, please take a few minutes to check out the video over at www.FitMessenger.com

Fit Messenger Mobile fitness marketing

    526 replies to "Using New Technology to Generate Leads and Automate Your Fitness Business"

    • Hello there, I found your site by way of Google even as looking for a comparable subject, your web site got here up, it appears to be like great. I have bookmarked it in my google bookmarks.

    • Wow, marvelous weblog layout! How lengthy have you been blogging for? you make running a blog look easy. The total look of your web site is excellent, let alone the content material!
      Michael Kors wathces http://www.gadbykaren.com/CSS/Michael-Kors/Michael-Kors-wathces.html

    • Fabulous, what a webpage it is! This web site presents helpful data to us, keep it up.
      Michael Kors swimwear http://www.elderserviceplan.org/services/Michael-Kors/Michael-Kors-swimwear.html

    • I’m really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it’s rare to see a nice blog like this one these days..

    • Simply want to say your article is as amazing. The clarity in your post is just excellent and i could assume you’re an expert on this subject. Fine with your permission let me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please carry on the gratifying work.

    • This is really interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your wonderful post. Also, I have shared your web site in my social networks!

    • AAAAA + + + + +

    • I think this is one of the most important info for me. And i am glad reading your article. But should remark on some general things, The website style is great, the articles is really nice : D. Good job, cheers

    • fast shipping. great seller. thanks.

    • Howdy! I simply want to offer you a big thumbs up for the excellent information you have here on this post. I’ll be returning to your website for more soon.

    • Fantastic beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog website? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear concept

    • hello there and thank you for your information – I’ve certainly picked up anything new from right here. I did however expertise some technical issues using this website, since I experienced to reload the website a lot of times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I’m complaining, but slow loading instances times will often affect your placement in google and can damage your quality score if advertising and marketing with Adwords. Anyway I am adding this RSS to my email and could look out for a lot more of your respective interesting content. Ensure that you update this again very soon..

    • Unquestionably believe that which you stated. Your favorite justification seemed to be on the net the easiest thing to be aware of. I say to you, I definitely get irked while people think about worries that they plainly do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks

    • Grand vendeur, 5 étoiles, achèterait d’encore et encore!

    • Using New Technology to Generate Leads and Automate Your Fitness Business-FitnessMarketing.com
      air jordans for toddlers http://parksheritagefcu.org/vintage/air-jordans-for-toddlers.html

    • When I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I get four emails with the exact same comment. Perhaps there is a means you can remove me from that service? Appreciate it!

    • My brother suggested I might like this web site. He was entirely right. This post truly made my day. You cann’t imagine simply how much time I had spent for this information! Thanks!

    • Great post. I was checking continuously this blog and I am impressed! Very useful information specifically the last part 🙂 I care for such information a lot. I was looking for this certain info for a very long time. Thank you and best of luck.

    • You really make it seem really easy along with your presentation however I in finding this topic to be really something which I believe I’d never understand. It kind of feels too complex and extremely vast for me. I am taking a look forward in your next publish, I will try to get the hold of it!
      Louis Vuitton outlet Online Sale http://www.liaentries.com/logfile.cfm

    • Well I sincerely enjoyed studying it. This tip provided by you is very effective for correct planning.

    • I am not positive the place you are getting your information, but good topic. I must spend a while finding out more or working out more. Thank you for fantastic info I used to be searching for this info for my mission.

    • Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but other than that, this is great blog. A fantastic read. I will certainly be back.

    • I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an impatience over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this hike.

    • I am not sure where you are getting your information, but great topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful info I was looking for this information for my mission.

    • I definitely wanted to develop a small word to express gratitude to you for all the superb facts you are giving out on this site. My long internet research has finally been paid with excellent facts and strategies to share with my guests. I would state that that many of us website visitors actually are unequivocally blessed to dwell in a very good network with so many awesome professionals with insightful points. I feel really grateful to have come across your entire webpage and look forward to some more cool minutes reading here. Thanks once again for everything.

    • Hello There. I found your blog using msn. This is a really well written article. I抣l be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I will definitely return.
      Cheap Louis Vuitton baby bag http://trin.lightmaker.co.uk/Cheap-speedy-Louis-Vuitton/Cheap-Louis-Vuitton-baby-bag.html

    • Somehow the UK is creating the US Homeland Security issue that is entire look not hard.

    • Keep working ,splendid job!

    • hi!,I really like your writing very so much! share we communicate more approximately your article on AOL? I require a specialist on this area to unravel my problem. Maybe that is you! Looking ahead to peer you.

    • Nice read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile Therefore let me rephrase that: Thank you for lunch!

    • Good post and straight to the point. I am not sure if this is actually the best place to ask but do you people have any thoughts on where to hire some professional writers? Thanks in advance 🙂
      Cheap mahina Louis Vuitton http://www.m7database.com/in/louis-vuitton/Cheap-mahina-Louis-Vuitton.html

    • This is very interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your wonderful post. Also, I’ve shared your web site in my social networks!

    • Great transaction. Item as described. Quick ship. Thanks!

    • Great communication with seller.

    • This is very interesting, You are a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your fantastic post. Also, I’ve shared your website in my social networks!

    • A++++++++++++++++

    • I think this is one of the most important information for me. And i’m glad reading your article. But want to remark on some general things, The website style is wonderful, the articles is really nice : D. Good job, cheers

    • Yes, if you are a woman. No if you are a man.

    • I’m just commenting to make you be aware of what a fabulous discovery my friend’s daughter developed viewing your web page. She picked up so many pieces, which include how it is like to possess an awesome teaching character to have many people really easily grasp some extremely tough subject areas. You actually did more than our desires. Thanks for producing those productive, safe, revealing not to mention unique tips about your topic to Mary.

    • Valuable information. Lucky me I found your website by chance, and I am surprised why this twist of fate did not came about earlier! I bookmarked it.
      Cheap Louis Vuitton iphone 4 case ebay http://www.indianpod.com/louisvuitton/Cheap-Louis-Vuitton-iphone-4-case-ebay.html

    • I have been surfing online greater than three hours as of late, but I by no means discovered any attention-grabbing article like yours. It is lovely worth enough for me. In my view, if all website owners and bloggers made good content as you did, the internet might be much more helpful than ever before.
      Cheap Louis Vuitton price http://www.jayandcompany.com/images/loui-vuitton-bag/Cheap-Louis-Vuitton-price.html

    • My brother suggested I might like this web site. He was entirely right. This post truly made my day. You can not imagine just how much time I had spent for this info! Thanks!

    • I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all website owners and bloggers made good content as you did, the net will be much more useful than ever before.

    • you’re truly a good webmaster. The website loading velocity is amazing. It kind of feels that you’re doing any distinctive trick. Moreover, The contents are masterwork. you have performed a magnificent process on this matter!

    • Hello there, You have done a fantastic job. I will definitely digg it and personally recommend to my friends. I am confident they will be benefited from this site.

    • Thanks for your own labor on this web site. Betty enjoys working on investigation and it’s simple to grasp why. My partner and i hear all about the lively medium you convey worthwhile guidance via your website and increase response from others on the subject plus our princess is actually being taught so much. Enjoy the rest of the year. You’re the one performing a pretty cool job.

    • Wow, wonderful blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is great, let alone the content!

    • I’ve been surfing on-line more than three hours today, yet I by no means discovered any attention-grabbing article like yours. It is pretty value enough for me. In my opinion, if all website owners and bloggers made just right content as you probably did, the web might be much more useful than ever before.

    • Excellent blog here! Also your website loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol

    • Wow! Thank you! I constantly wanted to write on my blog something like that. Can I take a portion of your post to my website?

Comments are closed.