You and I both know that we don’t have unlimited amounts of cash.
If we did, we certainly wouldn’t be banging our heads against the walls
of our gym to think of ways to make ends meet…Nope…we’d be in Fiji 
enjoying all of our riches, being fed grapes and getting a foot rub.

But reality sets in and you realize that the budget you do have for
marketing, must be spent wisely.  Here are three low budget strategies
that are working well for us right now.

Fitness Giftcards

I looked in my car yesterday and counted my stack of giftcards.  I 
have 19 unused giftcards.  Starbucks, Target, a wine store, 
McDonalds (thanks Grandma), Best Buy, GNC, and many others.

Why do I still have these?  Because I can’t throw them away!

We have been using giftcards in our gyms, and selling giftcards to
our clients for over a year now.  And they work.  Nearly 50% of all of 
our new membership sales are being attributed to these gift cards.

They’re inexpensive, they can be used a dozen different ways, and 
your prospects will find it very hard to throw out a plastic card that 
has the look and feel of a credit card (with mag stripe on the back) 
and a dollar denomination on the front.  Referrals, Prospecting, 
Renewals, Profit Centers, Expired members, Events, Face to Face,
you name it, these things are super powerful.

Business of the Month

We love using this system.  When a direct mail piece falls on its
face, or we are running into a lot of cold leads and ineffective 
follow ups, focusing on area businesses has worked really well
for us over the past year.

When you visit a local business, don’t just drop off a stack of
flyers or gift cards, make it “bigger” than that.

Stop in and introduce yourself to the manager or owner.  Let them
know you want to feature them as the business of the month to all 
of your members.  (Note: you’re doing something for them before 
you ask them to do something for you). Feature them on your wall,
in your new member welcome packet, send out an email advocating 
them, etc. (I’ll bet they’ll hook your members up with a % off sale)

Then let them know that during their month, all of their employees 
get to work out for free, no obligations.  Then you can provide them
temporary membership cards, a gift card, a redeemable coupon, etc

When those employees come in, make sure you have an irresistible 
offer ready for them.  The goal in any “trial” membership is to flip
them into a sale, the sooner the better.  So come up with a WOW
offer that will be tough for them to turn down, and turn all of these 
employees of your business of the month, into paying members.

You stay classy San Diego…

Curtis Mock

    542 replies to "2 Powerful Low-Cost Fitness Marketing Strategies"

    • you are truly a good webmaster. The web site loading speed is amazing.
      It seems that you’re doing any distinctive trick. Furthermore, The contents are masterpiece.
      you’ve done a wonderful task on this matter!

    • Hi there! I could have sworn I’ve visited this
      website before but after going through some of the posts I realized it’s new to
      me. Regardless, I’m certainly delighted I found it and I’ll be bookmarking it and checking back

    • You can definitely see your enthusiasm in the article you write.
      The sector hopes for even more passionate writers like you who are not afraid to say how they believe.

      All the time follow your heart.

    • Asking questions are genuinely good thing if you are not understanding something entirely, but this article provides good understanding even.

    • It’s actually a great and helpful piece of info. I am
      happy that you shared this useful info with us.

      Please stay us informed like this. Thank you for sharing.

    • Simply desire to say your article is as astonishing. The clarity to your post
      is just cool and that i could assume you are a professional
      on this subject. Fine with your permission allow me to grab your RSS feed to keep updated
      with coming near near post. Thank you one million and
      please keep up the enjoyable work.

    • For the reason that the admin of this web site is working, no doubt
      very shortly it will be famous, due to its quality contents.

    • Hey there! This post could not be written any
      better! Reading this post reminds me of my previous room mate!
      He always kept chatting about this. I will forward this post to him.
      Pretty sure he will have a good read. Many thanks for sharing!

    • Amazing! Its genuinely awesome paragraph, I have got
      much clear idea on the topic of from this article.

    • What’s up, its fastidious piece of writing on the topic
      of media print, we all know media is a wonderful source
      of information.

    • I could not refrain from commenting. Exceptionally well written!

    • My family members always say that I am wasting my time here at web, but I know I am getting
      know-how all the time by reading such nice posts.

    • I am regular reader, how are you everybody? This paragraph posted at this website is genuinely

    • I love what you guys are usually up too. This kind of clever work and coverage!

      Keep up the wonderful works guys I’ve you guys to blogroll.

    • I don’t even know how I ended up here, however I thought this submit used to be great.

      I don’t recognise who you are however definitely you’re going
      to a well-known blogger if you are not already.


    • I like the valuable info you provide in your articles. I
      will bookmark your weblog and check again here regularly.
      I am quite certain I’ll learn plenty of new stuff right here!
      Best of luck for the next!

    • Hi, every time i used to check blog posts here in the early hours in the morning, since
      i enjoy to gain knowledge of more and more.

    • No matter if some one searches for his essential thing, therefore he/she desires to be available that in detail,
      therefore that thing is maintained over here.

    • This excellent website truly has all of the information and facts I needed concerning this subject and
      didn’t know who to ask.

    • Today, I went to the beachfront with my children. I found a sea shell and gave it
      to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.

      There was a hermit crab inside and it pinched her ear.

      She never wants to go back! LoL I know this is entirely off topic
      but I had to tell someone!

    • I was able to find good information from your content.

    • Aw, this was a really good post. Taking the time and actual effort to create a great article…
      but what can I say… I put things off a lot
      and don’t seem to get anything done.

    • I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored subject matter stylish.
      nonetheless, you command get got an impatience over that you wish be delivering the following.
      unwell unquestionably come more formerly again since exactly
      the same nearly a lot often inside case you shield
      this increase.

    • Valuable info. Lucky me I discovered your website unintentionally, and I am shocked why this
      coincidence didn’t came about in advance! I bookmarked it.

    • continuously i used to read smaller articles
      which as well clear their motive, and that is also happening with this piece of writing which
      I am reading now.

    • Hi there to all, how is the whole thing, I think every one is getting more from
      this web site, and your views are fastidious in favor of
      new users.

    • Sweet blog! I found it while surfing around on Yahoo News.

      Do you have any suggestions on how to get listed in Yahoo News?
      I’ve been trying for a while but I never seem to get there!

    • Fine way of telling, and nice article to take facts on the topic of my presentation focus, which i
      am going to convey in college.

    • Hi mates, fastidious article and good arguments commented at this place, I am actually enjoying by these.

    • Hi, I do believe this is an excellent site. I stumbledupon it ;
      ) I am going to revisit once again since I saved as a favorite it.

      Money and freedom is the best way to change, may you be rich and continue to help

    • What’s up, just wanted to tell you, I enjoyed this blog post.

      It was funny. Keep on posting!

    • We’re a group of volunteers and opening a new scheme in our community.

      Your site provided us with valuable information to work on. You’ve done an impressive job and our entire community will be thankful
      to you.

    • I used to be able to find good advice from your content.

    • Woah! I’m really digging the template/theme of this site.
      It’s simple, yet effective. A lot of times it’s difficult to get
      that “perfect balance” between superb usability and appearance.
      I must say you’ve done a great job with this.
      Also, the blog loads super quick for me on Chrome.
      Excellent Blog!

    • I do not even understand how I finished up here, however I thought this publish used to be
      great. I do not understand who you’re but definitely you
      are going to a famous blogger for those who are not already.

    • My relatives always say that I am killing my time here at net,
      however I know I am getting familiarity every day by reading such good content.

    • Your style is really unique in comparison to other people I’ve read
      stuff from. Thanks for posting when you’ve got the opportunity, Guess I
      will just bookmark this blog.

    • Do you have a spam problem on this website;
      I also am a blogger, and I was wanting to know your situation; many of
      us have created some nice procedures and we are looking to exchange solutions with others, please shoot me an e-mail if interested.

    • I have read so many posts about the blogger lovers however this piece of writing is actually a
      fastidious piece of writing, keep it up.

    • Undeniably believe that that you stated. Your favorite reason appeared to be on the web the easiest thing to understand of.
      I say to you, I certainly get irked even as other folks consider worries
      that they just do not recognize about. You managed to hit the nail upon the highest and defined out the entire thing without
      having side-effects , other people could take a
      signal. Will likely be again to get more. Thanks

    • I was recommended this blog by my cousin. I’m not sure whether this post is written by
      him as nobody else know such detailed about my difficulty.

      You are amazing! Thanks!

    • Sweet blog! I found it while searching on Yahoo News.
      Do you have any suggestions on how to get listed in Yahoo News?
      I’ve been trying for a while but I never seem to get there!
      Thank you

    • I wanted to thank you for this excellent
      read!! I definitely loved every little bit of it. I have got you
      book marked to check out new stuff you post…

    • What’s up, just wanted to say, I enjoyed this article. It was inspiring.
      Keep on posting!

    • Hi there, i read your blog from time to time and i own a similar one and i
      was just curious if you get a lot of spam comments?
      If so how do you prevent it, any plugin or anything you
      can advise? I get so much lately it’s driving me insane so
      any assistance is very much appreciated.

    • Enjoyed the post.

    • Hello friends, how is all, and what you would like to say on the topic of this paragraph,
      in my view its actually awesome in favor of me.

    • Hello! Do you know if they make any plugins to protect against hackers?
      I’m kinda paranoid about losing everything I’ve worked
      hard on. Any tips?

    • Its like you read my mind! You appear to know a lot about this,
      like you wrote the book in it or something. I think that you could do with some pics to drive the message
      home a bit, but other than that, this is excellent blog.
      A great read. I will definitely be back.

    • Thanks very nice blog!

Comments are closed.