You and I both know that we don’t have unlimited amounts of cash.‚Ä®If we did, we certainly wouldn’t be banging our heads against the walls‚Ä®of our gym to think of ways to make ends meet…Nope…we’d be in Fiji ‚Ä®enjoying all of our riches, being fed grapes and getting a foot rub.

But reality sets in and you realize that the budget you do have for
marketing, must be spent wisely.  Here are three low budget strategies
that are working well for us right now.

Fitness Giftcards

I looked in my car yesterday and counted my stack of giftcards.  I 
have 19 unused giftcards.  Starbucks, Target, a wine store, 
McDonalds (thanks Grandma), Best Buy, GNC, and many others.

Why do I still have these? ¬†Because I can’t throw them away!

We have been using giftcards in our gyms, and selling giftcards to
our clients for over a year now.  And they work.  Nearly 50% of all of 
our new membership sales are being attributed to these gift cards.

They’re inexpensive, they can be used a dozen different ways, and ‚Ä®your prospects will find it very hard to throw out a plastic card that ‚Ä®has the look and feel of a credit card (with mag stripe on the back) ‚Ä®and a dollar denomination on the front. ¬†Referrals, Prospecting, ‚Ä®Renewals, Profit Centers, Expired members, Events, Face to Face,‚Ä®you name it, these things are super powerful.

Business of the Month

We love using this system.  When a direct mail piece falls on its
face, or we are running into a lot of cold leads and ineffective 
follow ups, focusing on area businesses has worked really well
for us over the past year.

When you visit a local business, don’t just drop off a stack of‚Ä®flyers or gift cards, make it “bigger” than that.

Stop in and introduce yourself to the manager or owner. ¬†Let them‚Ä®know you want to feature them as the business of the month to all ‚Ä®of your members. ¬†(Note: you’re doing something for them before ‚Ä®you ask them to do something for you). Feature them on your wall,‚Ä®in your new member welcome packet, send out an email advocating ‚Ä®them, etc. (I’ll bet they’ll hook your members up with a % off sale)

Then let them know that during their month, all of their employees 
get to work out for free, no obligations.  Then you can provide them
temporary membership cards, a gift card, a redeemable coupon, etc

When those employees come in, make sure you have an irresistible ‚Ä®offer ready for them. ¬†The goal in any “trial” membership is to flip‚Ä®them into a sale, the sooner the better. ¬†So come up with a WOW‚Ä®offer that will be tough for them to turn down, and turn all of these ‚Ä®employees of your business of the month, into paying members.

You stay classy San Diego…

Curtis Mock

    542 replies to "2 Powerful Low-Cost Fitness Marketing Strategies"

    • Matt

      Great Post Curtis.

      The gift cards do work great, especially given out to people directly (instead of mailing). I cary them with me every where and people think I am Santa Claus when I drop a $100 gift card on them.

      I’ve left them along with my cash tips a couple of times at restaraunts, including hooters. Great way to do face to face marketing.

      Business of the week is a great, we have not committed ourselves to it like we should, but when we do it – it works!

      See you later Anchor Man!

    • Jonathan

      Hey Curtis! I have to back Matt up and say giftcards are tha shizz! Just like he said, I tend to give these out all over the place rather than some organized marketing plan. I don’t even do a good job tracking, but I know it works because we have 3-4 of these coming back each week. By the way, are you part of Fitness Marketing Group? That is who I bought these from and I thought you were related to them somehow.

      Anyway, just wanted to add my 2 cents. Ready for the show to get goin again man!

    • Been using the giftcards since spring. Great referral tool with current members.

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