When was the last time you received flowers or balloons that weren’t from your mom or significant other?
Probably never right?
This strategy is so simple, you’ll kick yourself for not having thought of it sooner. And it is so powerful that you’ll want to implement it beginning today.
When you have a new member join or one of your clients reaches a goal they’ve worked hard for, send them flowers or balloons to their work.
Yes, it might cost you a little bit. Balloon delivery will run you $25-40 and flowers for a decent sized wild flower assortment will probably cost around the same. But the power of this strategy far outweighs the cost.
Think about it.
Aside from the fact that your client is completely thrilled to receive the unexpected gift, what do you think happens to those around them? When someone gets flowers delivered, or someone sees flowers or balloons at their desk, the natural thing that everyone asks is:
Where did you get the flowers?
Think of the response they’re going to get:
“My personal trainer sent them to me because I lost 20 pounds”
“My gym sent them to me as a thank you for signing up for personal training/bootcamp”
Don’t you think that is going to stick in the mind of the co-workers? It will likely get them asking questions right away. They’ll recognize that you aren’t the typical gym or the typical trainer and that you REALLY care about your clients and members.
When your client comes in for their next appointment, you KNOW they’re going to be gushing about it. And they’ll likely say something about how everyone was so jealous that they received the gift.
That’s when you can either A) Give your member some gift cards to hand out to their co-workers, or B) Get the name of a manager or owner who you can work with to set up a group membership offer.
Even if nothing comes of the referral initially, you have now planted a seed in the mind of every co-worker that you are serious about your clients’ goals. When the time does come for them to find a fitness provider, they will start with YOU!
To all my Hulkamaniacs out there…