Websites and Resources Mentioned in the Show:
- www.TryAnimoto.com (A very cool service that automatically creates a custom video)
- Health Club Marketing with GymSuccess.com, the most complete resource center for gyms
- www.gethuman.com (a way to find direct connections to real people in large companies)
Finally, you get to meet my dog MJ, and a viewer gets her 2 minutes of fame as she and her daughter eat a delicious combination of eggs, peas, and peanut butter…yummy.
There are 5 main elements you need to have on your direct mail as part of an effective fitness marketing plan. I go through each of these in detail. In this day and age you have to pay attention to the details, otherwise your fitness marketing efforts will be wasted.
I hate being on hold. I hate it as much as a vampire hates the sun. In fact, I wish I could become a vampire and bite the person who does end up answering. From cable companies to phone companies, I share a killer resource that will help you get a real person right away without spending hours on hold.
Role playing sucks. Plain and simple. But it works…and therefore I advocate you incorporate it into your fitness sales training. There is definitely a right way and a wrong way to implement it at your fitness business, and I discuss how I would do it.
As always your thoughts are appreciated. Please leave a comment below that will benefit the other viewers AND will get you noticed by Google. Enjoy the show!