star_3In this week’s episode I share with you why I think you need to go old school with your marketing, I’ve got a killer resource that will help you find great stock photos for your website and marketing materials, and I’ll share with you how you can get amazing tradeouts and joint ventures with area businesses. (And an appearance by an unlucky black cat!)

Websites and Resources Mentioned in the Show:

  • (The best damn health club marketing company period)
  • Health Club Marketing with, the most complete resource center for gyms
  • (A health club website hosting and domain registration company)
  • (A great free fitness images website to find pics for your fitness website or health club direct mail)


Too many gym owners and personal trainers have gotten lazy.  Instead of sitting around waiting for leads to come through your door and depending on email and internet leads, you need to be out MEETING PEOPLE!  That’s right…networking events, even the grocery store is a great place to meet tons of new leads.  I tell you how in this episode.

It’s tough to find a great picture for your website and print marketing material.  Especially high quality pictures you can afford.  Well now you have a great new resource with tons of free pictures you can use for your fitness website and fitness marketing.

You must understand the most powerful tool in your arsenal.  It is the one thing that will allow you to develop unlimited joint ventures with area businesses and maybe even provide you a few luxuries in life…all for Free.

As always your thoughts are appreciated.  Please leave a comment below that will benefit the other viewers AND will get you noticed by Google.


Cats are evil…

Health Club Marketing Extraordinaire ;)

    40 replies to "Episode 13 – Fitness Business Television"

    • Curtis,

      Great stuff. its awesome!


    • Great show this week! Fitness Marketing Group sure has a great ring to it:).

    • The worst. Your show is going down hill. 100% closing, you got to be kidding me.

      • Dearest Michael. When you have a negative comment, all you have to do is click the little Ask Curtis tab above and I’ll be happy to try to make YOU happy. The forum isn’t the place for your negative thoughts. It is a place to share ideas for fellow fitness business owners and to get some Google juice for your website. So if you have something of value for the others, I’m sure they would be thrilled to hear from you. I’d love to chat with you personally, but noticed you entered a fake email address. So unfortunately I can’t see if you’re a disgruntled competitor or if your comments truly are warranted. But if they are, please send me a personal message and we’ll discuss. I’m very accessible…


    • I’m still sorry about Mizzou. But, if it makes you feel better, the show is awesome!

      Ballgame! 😉

    • Thanks for the tips. Could you spell out the link to the photo site? I sounded like you said but that is not the right site.

      Best Regards,
      Richard Hackworth

    • Curtis, thanks for the info on the free images. Also great to barter for things–been doing that for years and I will vouch it cuts down my cost of living.

    • Thanks Curtis,

      Cool site….
      Hey whatever happend to the site feedback?

      Alos, the url for try1and1 didnt work

      • I’ll be critiquing websites over the next few episodes. Should be fun!

    • Curtis they just keep getting better. I can’t wait to search the stock photo website to see what great pictures I can find for my site.

      I agree with the think outside the box section. I trade with a massage therapist and I have not paid for a hair cut in awhile. I have both of these ladies in my group training classes so I don’t lose any money by training them. I get free stuff and they get great training. 🙂

      I look forward to next show. I hope your luck will get better.

    • Curtis,
      I have struggled before when searching for images, “free images”. Thanks for the tips in this episode.
      I also appreciate the web hosting tip.



    • Your site is a great reminder of “back to basics”
      Thank you for providing a fun, and real site for the fitness crew. I have referred your link to many customers.


    • Recession proof memberships for referrals. Everyone wins. We offer $10 a month off your monthly dues for the remainder of your membership term for each new member that you refer that signs up for a 12 month term. Our average membership is $40/ month and if someone refers 4 or more members they can get a free membership or even get paid to work out. Aggressive but it is helping during these tough times.

      • I like it man. That’s actually a great idea. I’ve done 5 referrals for a free year, but yeah, why not offer to pay for the 6th person. And the 7th, etc. Great idea for that “champion” who refers tons of people. They’ll be a good example for others to follow. Great tip!

    • Errors:

      On the testimonial page “mike of millbrook fitness” video doesn’t work.

      FAQ page there is a weird shape in the paragraph second up from the bottom.

      That’s all I found! Now send me my gift!! 🙂

      I added my email above, I don’t really want it on here for the public, so email it to me there please. Thanks!


      • Thanks John! Of all the comments on here, you’re the only one who found mistakes! I sent a link to your email address that contains the special interview. Enjoy!

    • Great episode – tho I do enjoy cats, even black ones 🙂

      I wonder if maybe Aaron could also add some old school face time to his social media marketing and vice versa. Hitting the streets is great but it can take a lot of energy, meanwhile jumping on the web and tweeting is super easy but could use more well, realness.

      What I would suggest is a dynamic mixing of the two in the form of tweetups – meeting up with Twitter followers in real time and space. If he/Pure Fitness already has a good following on Twitter then that is a great place to start “meeting” people – a tweetup just takes it a step further and can leverage the energy spent marketing on Twitter.

      Check out to see existing tweetups that are in the city already and then perhaps start your own in time.

      The nice thing about that is people have already gotten to know you & your brand online and look forward to seeing the real deal. This is different and probably a bit easier to pull off than say chatting up someone at the grocery store just out of the blue.

      Hope that helps!

      And thanks Curtis, you are the awesomesauce!

    • Oh yeah, and the free stock photo site is a KILLER resource! Woot! Let me add another – for those that have wordpress sites there’s a super nifty little plugin called “Photodropper” ( This plugin allows you to instantly search, choose, and post to your site free to use, creative commons photos right from your wordpress dashboard. It also automatically posts credit to the photographer instead of you having to type any coding yourself.
      I’ve gotten a big kick out of using it on my own site since it’s so damn easy.

      • Thanks for sharing! You know though, you should send me those great resources to use as Killer Resources 😉

    • Great stuff as usual. As always – a must watch.

      Fitness Marketing Group…sounds like Fitness Consulting Group…only about marketing;)

    • Thanks Curtis you are very helpful. Thanks for doing what you do. By the way your cats made my two dogs go crazy in here. They were looking everywhere when they heard them on Fit Biz. What is the best way to get gift cards for my fitness center. I do online credit card charges I don’t have the slide machine. Can the gift cards be used the same way.

      thanks for all you do

      Shelia Hall
      Crosby, Tx

      • The giftcards we use (and sell) have “perceived” value. You can put whatever offer you want on it. We don’t slide it in a machine, but it looks like we would. It has all of the selling benefits of a “real” giftcard, but without all of the technology considerations. And they’re super cheap. Call Chris with Fitness Marketing Group at 1-866-273-9217 and tell him you’re friends with me and he’ll get you the best deal.

    • Jeremy

      Curtis! I’m an idiot. I’ve been a member of for almost a year and have been a subscriber of the Goldmine Newsletter for much longer than that. And I just now found out you have this web show. Either I’m not paying attention or you aren’t doing a good enough job telling us about what youre up to! This is great! I skimmed through a few episodes and watched this one and I can’t say enough good things. Seriously, promote the hell outta this thing. We need this!!

      I couldn’t find any errors on your new website, but I did want to offer something useful. I’ve been in the industry a long time, the last few years as an owner. Until this past year I never had a website, couldn’t tell you really what a blog is, and Twitter is something I wouldn’t be caught dead playing with. I’ve been profitable every year as an owner, very profitable in fact even thru the past year when everyone else has struggled. Wanna know how? Because like you said I got off my ass. My staff got off of theirs and we hit the streets. You are one hundred percent correct that gyms can’t rely on the internet for all of their leads. It might take more time and it might be a pain in the ass sometimes, but nothing beats going and knocking on doors, shaking hands, and inviting someone to come in. I will never run my gym any other way.

      I appreciate the internet, and I spend time in some forums and play fantasy sports and buy things on line more than I should admit. So I understand the power of the web. But the power of being there in person is 10 times more powerful. Trust me.

      Again, I’m really impressed with this whole thing. Don’t give away all your secrets tho, some of us PAY YOU to get the good stuff 🙂

      Jeremy Hall

      • I feel like I promote the show a lot…sometimes too much lol. But maybe I don’t considering we’ve known each other for 3ish years and you had no idea this existed! Glad you found me though Jeremy. And don’t worry, I save the REALLY good stuff for GS members 🙂

    • Hello, I am looking for someone to build my web site. I did it myself, because it was cheap, however, I want Something up beat and hip, and to become the #1 search in my area for Bootcamps and personal trainers. I love watching the show and getting ideas… Thanks for all the info..

      • Did you submit your website for me to critique? If not, send it to me through the “Ask Curtis” tab at the top of the page and I’ll take a look…

    • Once again, great show. How do you go about getting sponsors for your show?

      • Chad, It depends. People I don’t have a relationship with or people who don’t have a list of fitness business owners are paying for a sponsor spot right now. Other times I will trade a sponsor spot in exchange for them promoting the show to their large list of fitness business owners. Once I reach 10,000 unique views per week, I won’t be doing any more tradeouts and will charge for all spots. Plus right now it’s cheap to sponsor so it’s not tough to find someone looking for inexpensive exposure. If you have something you want to promote, shoot me a message at the “Ask Curtis” tab above and I’ll give you the details.

    • Ellen Sue

      I had a black cat walk across my path yesterday and it gave me the creeps. I don’t know why, because I am an animal lover, but I just don’t like cats. It’s like they can see into your soul. Very creepy.

      Great show by the way. You have honest eyes.

      Ellen Sue

    • I’ve traded services since I first opened my business last November.

      I’ve exchanged a free year of training to two members because they put in irrigation and new sod for my entire yard (something I had to do anyway)!

      I’m about to trade training services for administrative help (I’ll hire a virtual assistant later down the road when I need more help).

      And I’m always looking for other potential trades.

      Good stuff!

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