star_3In this week’s episode I share with you what you can learn from a gas station attendant, how a personal trainer can help set themselves apart from the other trainers in the gym, a killer resource that will help you capture twice as many emails when someone visits your website, and some methods to get your website listed at the top of Google, that will take you less than 5 minutes

Websites and Resources Mentioned in the Show:

It never ceases to amaze me the lack of customer service, and the abundance of missed opportunities people have for making sales.  But you won’t have to worry about that if you’re the owner of the Gate Station in Ponte Vedra Beach, FL.  They have their front desk staff trained according to a system and fitness business owners can learn a lot from the lady I came in contact with this week.

If you’re competing against other trainers in your facility, you need to be able to stand out from the crowd.  Branding yourself and becoming a local celebrity personal trainer is hands down the best way to differentiate yourself.

It’s hard enough to get people to visit your website, even harder to convince them to give up their contact information in the short time they spend there.  This week’s killer resource will immediately increase the number of prospects opting into your list.

Google is tough to figure out.  I don’t even think Google knows how to get ranked on Google they’ve made it so complicated.  But to get on the process of being ranked, you need to let Google know you exist.  In the show I share 6 resources to speed up the process.

Don’t forget to leave a helpful comment and you will receive the book I present on the show!

Enjoy the show!

Dedicated to Your Success…

Health Club Marketing Extraordinaire ;)

    68 replies to "Episode 6 – Fitness Business Television"

    • Great info! Thank you…just can’t get link to work

      • It appears to be working fine now. You might just enter the website directly into the URL line. Let me know if your problem continues…

    • That was great! Thank you for all the tips. Just starting out and trying to build my fitness bootcamp business on shoe string budget so this is definately AWESOME!

    • Thanks Curtis, love the format of the format of the show. I have a question, some of my trainers are a little backward in coming forward to ask straight our for referrals no matter how much I try to point them in the right direction, do you have any tips for my trainers to help improve referral asking?
      Keep up the great work, thank you for all your tips so far.

      • Mick,
        That’s a great question. Could you submit it through the “Ask Curtis” tab at the top so it can be considered for an upcoming show?

    • Love the show, your tips have really helped me grow my business. It is true what you say, all the great ideas in the world won’t help you make money unless you act on them. Thanks, keep the knowledge flowing, I am a Curtis sponge.

    • Great info as USUAL Curtis. Appreciate your free info and advice. Does not go unappreciated.

    • Rachael

      Curtis, I love this show so much. I get more in 20 minutes from you each week than from all of the newsletters and magazines I receive. I even have a paid consultant who helps and though I won’t tell her this, I learn more from you than from her.

      I am going to start branding myself to be the local fitness celebrity here. That was my major takeaway from this week.

      Thank you thank you a million times. I hope you keep this show going a long time.

    • Fantastic stuff Curtis, I love your light, fun, humorous way of delivering the advice & learning. I’m looking forward seeing more and more importantly implementing some of your strategies. I’ve been in the industry some 26 yrs, from Canada originally and there no doubt we never stop learning and growing. Thank you for sharing and I appreciate your giving, open attitude, refreshing.


      • Shoot me an email and let me know which ones you’re having trouble with:
        curtis @

    • Great job Curtis, love the “instant slideup”, that is pretty killer…

    • Kelly,

      Something else that could help in drawing attention to yourself is doing something unique and letting media outlets know about it. I did a project on my blog called the Single Income Experiment. Essentially my wife and I lived off of only one our incomes for a month. I discussed the changes we had to make during the month and cuts we had to make to make it off of one income.

      I contacted a couple of news papers and stations about this project and they thought it was a GREAT idea and wanted to do the story immediately. Now, how original was the underlying idea? Not very. People all over the world live on only one income and we think nothing about it, but I marketed the idea based on the large amounts of people losing their jobs, discussed how to manage the transition and gave it a catchy title. This led to two other interviews with the news stations.

      Do something creative, unique, and fun with your workout groups and then call the news editors in your area and tell them about it.

    • Caitlin

      You delivered another great show, full of helpful tips and wonderful resources! 🙂

      P.S. What did you buy with the big money you won from your lottery ticket?

    • Great stuff Curtis. Will definitely be checking out that slide up option for my website. Thanks for the help!

      Aussie Mick, I concentrate on getting my clients to ask for referals rather than the trainers. What i do is give my clients $50 for every friend they refer who signs on. All the trainers have to do is remind them that if they get a friend to come down they’ll make themselves some easy money. You can put it in all of your newsletters and as a PS in all of your e-mails. If you can get someone to train a couple of times per week for 6 or 12 months that $50 you invested is going to pay for itself handsomely. Plus you’re not wasting money on things that may or may not work. If it doesn’t work it hasn’t cost you anything anyway. Hope this helps.

    • Pure Gold!

    • TC

      Another great video blog! Thanks Curtis!

    • Aaron


      Not really a comment on the episode(s) I’m afraid… mainly as I can’t properly watch them! So more a techie issue.

      I can hear the audio but not see the video. I’m running Windows 7 (64 bit) on a brand new high spec pc.

      The audio sounds very good – interesting and helpful – but the overall effect would be so much better if I could see the things you refer to in the program!

      Any suggestions very welcome! Many thanks.

    • Great advice! Free camps and clinics as well as leading a warm-up for all local 5K runs have given me local trainer celebrity status. Great ways to promote your business!

    • Thank you for the info. I am extremely interested in youth fitness and have taken a leadership position with the YMCA to run a new peogram funded through the government that teaches children nutrition, physical education and leadership skills at a local school. The pay is sub-par for what I would like – but it is a great way to add to my portfolio as a expert in this area. I am also a certified Youth Fitness Specialist through the International Youth Conditioning Association, and am studying for my Athletic Development certification throuh them as well.

      Finding my own niche!

      Club owners should look at adding more of these types of programs for youth – after all they are the members of the future.

    • Good show Curtis. I noticed the microphone hiss on this one. Was it because you used the microphone on your shirt? I looked at the other episodes and the hiss was gone, as was the lapel mic. I did some video work in a former life, so maybe no one else noticed this. But I’d stick to whatever you did for the other shows. Hope you don’t mind the critique!

      I love the show. I watched it with my staff this morning. One of my trainers wants to marry you, thought you’d like to know 🙂

      Jeremiah Reynolds

      • Yes indeed. We had problems with the boom mic, so I had to revert to the lapel mic. It is definitely “hissier” than the others. Problem is fixed now though.

        And as for your trainer, let her know I enjoy long walks on the beach and candlelight dinners. Also be sure to tell her that due to my work schedule, all opportunities for walks and meals have been put on hold indefinitely. 🙂 Ah, the life of an overachiever. Someday I’ll slow down. Let her know I’ll contact her in 20-30 years when I slow down a bit. Thanks for the comment!

    • Sophie

      Hooray! You got the show down to 15 minutes like you wanted. To be honest, I can’t really tell the difference from the perspective of keeping my attention. The show is enjoyable, so 15 or 20 are both fine.

      Thank you for the good information. No website yet for me, working on it. Too busy selling memberships for New Year. It’s our grand opening combined with New Year, so it’s a madhouse, in a good way of course. 🙂


    • Great idea… I can’t wait to get home and watch the other 5 episodes.

    • Hey Curtis,

      I am a trainer is Los Angeles that’s just opened a fitness boot camp. The programs are great and clients have shown results beyond my expectations. The problem is in a market so big with so much competition, I am having trouble bringing in new clients. What would be the best course of action to resolve this dilema?


    • Curtis, I have to say that I think this is the best show yet.

      The Ask Curtis was my favorite section in this show. I am very excited to start branding myself. I have not thought to use many of tips that you gave me. I had to watch the show twice to write down all my ideas. I used this great book I got for Christmas to write down all my ideas 🙂 I knew that being your friend would pay off big some day. I have to say that you are pretty good looking so the addition to my questions was not way off. 🙂 Thanks again for all your help. Now I have more questions for you that I will ask you later.

      Can’t wait for the next show. I will let you know how my branding goes.

      So it was good that you broke even with your ticket. So where are we going to celebrate your winnings.

      Thanks Chett for the idea I will have to think up some to do.

    • Curtis,

      I think you’ve hit the nail on the head – to be successful (not only in business, but in life) you must give VALUE first. When you give value often – and give value without expectation, it will come back to you. And come back to in ways greater than you had ever imagined.

    • Landon Jones

      As for branding, I went through the same thing. It’s not as hard as you think. You just have to be dedicated to being as exposed as possible. Be at all networking events, hold your own seminars, buy space in the local paper, even if it’s small and put your picture in there. Make sure your face and name is seen everywhere.

      Now I know everyone, and everyone knows I’m the fitness guy. I’m in a fairly good sized town also (150,000), so it is even easier if the town is smaller.

      Landon Jones

    • Hello Curtis,

      I am so glad to find you on Twitter and learn about your wonderful show! I just went in to watch your show and found it to be helpful! Keep up the fabulous work! I look forward to watching more shows!

    • Curtis,

      I look forward to these videos each week.

      I have learned alot from your blogs but the Fit Biz TV is just next level. I don’t want my competitors learning about your resources.

      Unique selling proposotions, business to business tips and how to stand out in the market are things are just the tip of the ice berg of what I have learned via your tools so far.

      Yes I am sucking up and yes I want a free book….but it is all true!

      • You see there! Sucking up definitely helps! The book is yours my friend. Send me your address through the “Ask Curtis” link at the top of the page and the book will be on its way!

    • Curtis-
      Awesome show! Though I am not entrenched in the fitness industry I came away with some fantastic tips about personal branding. Thanks for sharing a bit of your own self branding process and why it’s important! And I totally agree about the tips for your friend Kelly! But here, let me leave a comment for her too:

      As a women very much interested in looking good herself I’m always on the look out for women who are in the business of health and beauty 🙂 The SECOND Curtis showed your name I “googled” you so I could find your blog or web presence. I found your ning profile which is a great start! I really like hearing your story too and appreciated you shared a bit of it in your bio but I want to know MORE! This is especially important for the female market – we want to know the process other women have gone through from ugly duckling to goddess or lonely housewife to hot biz babe. So share it! I’ve bookmarked your page so I can keep posted on your branding progress 🙂 and perhaps share some tips of my own.

      Thanks for the web awesomeness!

    • PS.

      Chett your suggestion is fantastic too! Thanks for sharing. I’m also bookmarking your site as well to keep up on the goodness 🙂

    • Another great show Curtis.
      Just a tip.If people want to run with the book idea but don’t think they are good writers there is still hope. You can actually have a professional author write the book for you by hiring a freelancer through sites like

    • Stephen

      It’s funny how you start to notice how people in various business settings try to upsell and downsell you. You experienced it at a gas station. I see random things all the time…where I get my haircut, at the golf course, in a drive through window, everywhere.

      It doesn’t happen often. But when it does, I tend to tell the person that they did a good job just because it is so seldom you find someone who will actually ask for an add on sale.

      Good show this week

    • Great episode buddy. I enjoy the fact that many of the techniques and strategies you present can be adapted to other businesses such as mine.


    • Great Information Buddy! Some common sense that no one knows about… Talk about and oxymoron…


    • Carol

      Excellent show. Someone just offered to charge me thousands for the advice on how to get registered with/noticed by Google, Bing, etc. I can acknowledge first hand that you really did just give the best stuff away.

      • Thanks for letting me know the value of my information! If any viewers want to send me checks for thousands of dollars, just let me know!

    • Hey Curtis,
      Just found you through Twitter. First time I’ve watched your show. Good, helpful tips to grow your business. I did now know about I will check it out. The biggest advice I can share with Kelly is to learn how to market herself as well. The marketing will last a lifetime and Kelly won’t find it inside the gym.

    • Sarah Jameson

      As per Carol’s comment above, I went to a local networking event in my city and a really nice fellow told me he would help get my studio ranked at the top of google and in the map area. I thought it might be a scratch my back I scratch yours type of trade out. Well he told me that he could do the same things that was just described in this video, for $1,200 per month. And that was a discount!

      I wasn’t going to take him up on the offer anyway, but I really want to say thank you to Curtis. The tips you just provided are worth $1,200/month. Don’t get any ideas and start charging for the videos though 🙂

      Thank you again,

      Sarah Jameson

    • Craig

      Good episode Curtis. I’m making my way through all of them right now to catch up on everything I’ve missed. Well done, well thought out, very high quality, great information. Keep it up!

    • AWESOME Tips! I finally had a chance to see this episode and the web site tips are PERFECT!

      I’m implementing these right now. My web site has only been up for a few months (along with my fitness business), but I have people finding my blog from all over. I’m not sure how they’ve found me, but most said it came up through Google or Yahoo.

      Hopefully, these new tips will skyrocket my success.

      Thanks Curtis!

    • Thanks for the websites Curtis.


    • Tom Cepeda

      Thanks for the website info.

    • Not too long ago hit a health bootcamp and was hammered with warnings: Really don’t eat 90 mins prior to any workout, but do eat carbs (both complex and straightforward) together with protein immediately after your workout to develop muscle and boost metabolism. Try to complete your bootcamp workout routines in under 45 minutes and do push past your comfort zone but be safe by working at your stage. Immediately after your four weeks take 1 week off your fitness bootcamp routines (go hike, swim, take yoga, or play sports) then find another set of exercises which are tougher and repeat the same pattern. It’s essential that you do switch out your routines each four weeks to stop injuries, boredom, and to continue to obtain fantastic fatloss final results!

    • great info here!! looking forward to as much as I can get!!

    • interesting info be back again to check out more of your content

    • Curtis, thanks for the very valuable info. I’ve already went to the sites you listed and can’t wait to see the results!

    • Wow! Awesomw info about Google and other search engines… never knew!

    • Need more Google juice always. Going to those web sites right now! Thank you Curtis!

    • I thank you for helping out the little guy “Personal Trainer”!

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