Here is a list of low-cost, no-cost grassroots fitness marketing strategies you can begin using to help make sure this upcoming first quarter is a huge success. A few have been used for a long time in our industry, but I’m sure there will be one or two that will stand out as strategies you should use. […]
25 Guerrilla Fitness Marketing Strategies Read More »
I posted a picture of an indolent trainer at one of my local gyms and it got all kinds of buzz on my Facebook page. My friend and fitness business owner Michael Munson wanted to share his two cents. He recognizes that typical health club trainers do not offer as strong of a service as
Gym Personal Trainers Need to Wake Up! Read More »
A gym owner friend of mine, Jake, is dealing with one of his trainers leaving the gym and taking many of his clients with him. It’s not an uncommon story. His trainer planned his exit for months. He had been using the gym’s resources to help give his business a jump start. He built a
How to Deal with a Personal Trainer Stealing Clients from Your Gym Read More »
You might not be a big fan of change, well…Facebook doesn’t really care what you think…they’re changing the format of Facebook over the next few weeks whether you “Like” it or not. You might have noticed some of your friends using the new “Timeline” format. I’m neither impressed nor unimpressed with the change…but again, it doesn’t matter
How Facebook Timeline Will Affect Your Fitness Business Read More »
A special thanks to Adam Bogar and Taylor Jarvis of Dynamic Training and Fit Escape Boot Camps for sharing this great strategy. They typically sell 50 units from this Valentine’s Day promotion. This promotion assumes you have massage or some type of spa treatment at your facility. You could try this by bundling personal training
Fitness Marketing on Valentine’s Day Read More »
Here’s a great promotion you can send to your existing members and clients. It’s a quick way to fill a bootcamp class or get a few people in a group training program. It’s called “Drop a Dress Size”, and as the name implies, you’ll be targeting women who want to drop at least one dress
Fitness Marketing Strategy: Drop a dress size in 4 weeks or your money back! Read More »
Textbooks are overrated. I spent 21 years of my life in school (6 of those studying business), read hundreds of textbooks cover to cover, and remember very little. Textbook information definitely does not equate to real-world relevance. I remember that one of my marketing textbooks while I was finishing up my MBA stated that 13%
A Better Way to Determine Your Fitness Marketing Budget Read More »
Episode 30: The one that was missing for the Holidays Websites and Resources Mentioned in the Show: www.fiverr.com (what can you find someone to do for five dollars?) www.tinyurl.com/fitbiz10 (where you can view the results of my fiverr project) www.tinyurl.com/thebeastfiverr (where you can buy the fiverr gig from this episode) The Plastic Bag Solution (One
In this week’s episode I share with you how mailing smaller numbers of postcards at a time could be a very effective strategy, I have a killer resource that automatically takes your WordPress blog post and submits it to last week’s Killer Resource over at Ezine Articles. and I’m going to share a sweet little
Episode 18 – Fitness Business Television Read More »
In this week’s episode I share with you how to conduct an effective Member Appreciation Day, a killer resource that will help you increase loyalty with your clients by putting them on the cover of a magazine, and some very useful strategies for helping you get more done during a day, allowing you to enjoy
Episode 7 – Fitness Business Television Read More »
