Low-Priced-Competitor
I’m sick and tired of hearing gym owners talk about wanting to change to a $10/month business model. “Well Planet Fitness and ev Read More »
signing a lease on a gym
Over the past several years, vacancy rates in commercial spaces in many parts of the country were near 10%.  If you were to sign a lease at Read More »
selling gym memberships
Just like there are many ways to skin a cat (as my dad says), there are many different ways to market your fitness business. You can utilize Read More »
personal training marketing 4
I posted a picture of an indolent trainer at one of my local gyms and it got all kinds of buzz on my Facebook page. My friend and fitness bu Read More »
photo 1 (1)
A gym owner friend of mine, Jake, is dealing with one of his trainers leaving the gym and taking many of his clients with him. It’s no Read More »
How to sell your gym…AND make more money until you do decide to sell!
Your gym is likely not actively being offered for sale, but you should always operate as if it is. Perhaps you believe you’ll never se Read More »
The Best Mobile Apps for Gym Owners
Apps. They make our lives easier…and they also waste a heckuva lot of time. I polled a group of gym owners to find out what apps they coul Read More »
How Facebook Timeline Will Affect Your Fitness Business
You might not be a big fan of change, well…Facebook doesn’t really care what you think…they’re changing the format of Facebook ove Read More »
How I ruthlessly protect my TIME
“Time is your most precious gift because you only have a set amount of it. You can make more money, but you can’t make more time Read More »
Fitness Marketing on Valentine’s Day
A special thanks to Adam Bogar and Taylor Jarvis of Dynamic Training and Fit Escape Boot Camps for sharing this great strategy.  They typic Read More »