non compete agreement personal trainer
So you want to bring on a new personal trainer. With all of the competition in your area now, it might seem wise to force them to sign a non Read More »
Facebook fitness marketing
When you’re ready to get serious about marketing on Facebook, you’re going to have to pay to play. I know, I know. Why in the w Read More »
facebook fitness marketing
If you’re using Facebook the correct way, you know that it continues to be a game changer for your fitness business. However, I’ Read More »
Low-Priced-Competitor
I’m sick and tired of hearing gym owners talk about wanting to change to a $10/month business model. “Well Planet Fitness and ev Read More »
signing a lease on a gym
Over the past several years, vacancy rates in commercial spaces in many parts of the country were near 10%.  If you were to sign a lease at Read More »
selling gym memberships
Just like there are many ways to skin a cat (as my dad says), there are many different ways to market your fitness business. You can utilize Read More »
personal training marketing 4
I posted a picture of an indolent trainer at one of my local gyms and it got all kinds of buzz on my Facebook page. My friend and fitness bu Read More »
photo 1 (1)
A gym owner friend of mine, Jake, is dealing with one of his trainers leaving the gym and taking many of his clients with him. It’s no Read More »
Your gym is likely not actively being offered for sale, but you should always operate as if it is. Perhaps you believe you’ll never se Read More »
Apps. They make our lives easier…and they also waste a heckuva lot of time. I polled a group of gym owners to find out what apps they coul Read More »